The Corporate Couch: Work Stories I Only Tell My Friends

Special Edition: It's 5 O'clock Somewhere - Fireworks, Giftology, and Elevator Pitches with Marc Shaffer

In this fifth edition of our “It’s 5 O’Clock Somewhere” series, Marc Shaffer and I swap stories like you would over a cold drink on a hot summer night. From our 4th of July celebrations (including Joey Chestnut, $20,000 firework shows, and toddler-approved explosions) to the power of legacy and generosity, we cover it all.
Marc shares an emotional story about the late Giftology author John Ruhlin and how he’s honoring his memory by surprising and delighting the author’s daughters. We also talk about the pending release of Marc’s book One For All, and how relationships, thoughtful gifting, and knowing when to let go are all key ingredients in his “pay-it-forward” philosophy.
You’ll hear about new connections, charity events like Band of Angels' rooftop bash, our shared love of meaningful books (including George Raveling’s What You’re Made For), and my recent podcast conversation with Claude Silver, Gary Vaynerchuk’s Chief Heart Officer at VaynerX.
We wrap with a reminder from Seth Godin: “Stop working on your elevator pitch. No one ever bought anything on an elevator.” Even if your toddler insists on riding it… twice.
Pull up a chair, it’s 5 o’clock somewhere.
 
This episode is brought to you by Searcy Financial. Your financial future begins with a simple question: Where do you want to be? At Searcy Financial, we help successful individuals and families through our mission to simplify your financial journey, empowering you to enjoy life and wealth on your terms. The question sparks a conversation that goes beyond numbers, helping us understand what truly matters to you and the kind of financial plan that aligns with your life goals. It also allows us to identify potential challenges and opportunities so we can proactively address them. The outcome is a plan that empowers you to acquire, grow, and preserve your wealth.
 
If you would like to sign up to be notified of updates on Marc's “One for All” book, including the release date, or to sign up for the Searcy Financial Wealth Matters email newsletter, use the links below:
 
​- Marc's Book "One for All": Keep Me Updated!
 
- "Wealth Matters" newsletter: Sign Me Up!

Just Say Yes: Dana Bernstein on Brave Careers, Coaching Through Conflict, and the Human Side of Project Management

Dana Bernstein (see her bio below) has built a career and a life by saying yes to unexpected opportunities. From publishing dozens of articles on negotiation to managing a family-run animal hospital to coaching leaders in high-stakes conflict, Dana brings empathy, clarity, and boldness to everything she touches.
In this episode, Dana turns the tables mid-conversation and coaches me through a moment of internal conflict, bringing her interactive book, It’s the Thought That Counts, to life in real time. It’s a powerful demonstration of how reframing can shift not just mindset but action.
We also explore how Dana is redefining project management by focusing on connection, compassion, and what she calls “the art of human-ness.” With over 2,100 coaching hours and experience spanning universities, courts, and corporate boardrooms, she’s on a mission to help people navigate tension with curiosity and courage.
This episode is a crash course in communication, leadership, and saying yes even when the path isn’t fully clear.
 
 
This episode is brought to you by... Ever wish your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About ​Dana: ​Dana Bernstein is a Conflict Resolution author, speaker, consultant, and Principal of Dare to Live Brave. With 2,100 coaching hours and 100 clients, she specializes in de-escalation, negotiations, contracts, project management, and high-stakes situations representing universities, government, banking, and courts. She founded and manages a family-run animal hospital.
Dana published 30 articles on contracts and negotiations (1995-2007). She produced 8 PMI webinars with “Mastering the Art of Human-ness in Project Management: Serving Others Through Powerful Communication,” garnering 52,500 views since March 2020.​ In 2025, Dana published “It’s the Thought That Counts: Mastering the Art of YOU vs. you,” an interactive book helping individuals resolve internal conflict to better navigate external challenges. Dana has a Master’s in Dispute Resolution from Montclair State and is a court-appointed mediator. She is an ICF NJ Board Member, Co-Director of Programs with a PCC Credential. She is a Project Management Professional and Certified Meeting Professional. 
An avid volunteer, Dana has been working with the Girl Scouts and the Girl Scout Service Unit Leadership Team for 15 years. She is a strong supporter of women advocating for informed health choices for those who have breast cancer.

Deals with Heart: Cam Bishop’s Journey from Copywriter to CEO and the Human Side of M&A

Cameron “Cam” Bishop’s (see his bio below) journey from copywriter to CEO is proof that leading with vision, grit, and heart still matters. In this episode, Cam reflects on a career that spans startups, scale-ups, turnarounds, and multimillion-dollar exits, but at the core of it all is his unwavering belief in the power of people.
Now a Managing Director at Raincatcher, Cam helps business owners navigate the emotional and financial complexities of selling their businesses. With more than 70 M&A deals under his belt, he’s seen firsthand how too many founders are undervalued and underserved in the process. His mission? To bring humanness back into M&A and help founders finish well with clarity, dignity, and the value they deserve.
From building a $400M company to launching a private equity-backed startup from his kitchen table, Cam shares hard-earned lessons on leadership, legacy, and what truly matters when the spotlight fades. Whether you're a founder, operator, or just someone who appreciates a story of growth done right, this conversation delivers.
 
This episode is brought to you by... Ever wish your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About Cam: Cameron Bishop brings more than 40 years of executive-level business experience to his role as one of Raincatcher’s Managing Directors. He has overseen a broad array of business scenarios involving start-ups, product line extensions, organic growth, international business, mergers & acquisitions (M&A), deal integrations, business reorganizations, and digital transformations. 
 
In his early career, Cam began as a copywriter for a $7 million company. With determination and dedication to the bigger picture, he rose through the ranks tobecome its CEO, and he helped grow that company to $400 million in revenue and$100 million in EBITDA profits, expanding it to more than 2,000 employees located in23 U.S. cities and across several countries.  From there, he launched Ascend Media, a startup backed by J.P. Morgan Chase Bank’s $6 billion private equity fund that began on his kitchen table. In just three years, Cam built a management team that developed strategy and installed the systems and processes needed to create a successful infrastructure for a $120MM company with 500 employees based in 7 cities.Cam found himself moving on to another company next, where he served as apartner in a consulting firm specializing in exit and transition planning. He led abusiness turnaround and digital transformation under contract for the board ofdirectors of SkillPath Seminars, a $60 million 501c3 company. SkillPath is one of the nation's largest and most successful management and leadership development training companies. His role as CEO with this company was to introduce a new strategy, brand the company, recruit new talent, reduce costs, improve business processes, introducetechnology from data science to web functionality, and create a compelling socialmedia presence through aggressive thought leadership programs.
Cam’s real passion remains in M&A. Over the years, he has executed 50 buyside and20+ sell-side deals with enterprise value over $500 million. Throughout hisexperience, he came to understand that many business owners are improperlyrepresented by brokers, which resulted in them leaving their businesses with lessvalue than they should have. Cam has a true passion for helping business owners achieve their financial goals with proper support and representation. He is thrilled to have an opportunity to do this each and every day with Raincatcher as a Managing Director.In his spare time, Cam has authored two books, Head Noise...Perspective and Talesfrom the Executive Suite and Onward and Upward...Motivational Advice for CareerSuccess. 
Cameron is a member of the Forbes Magazine Human Resource Council as well as amember of the Kansas City Business Journal Business Council. He is also a volunteermentor for HEMP (Helzberg Entrepreneurial Mentoring Program) in conjunction with the University of Missouri, Kansas City School of Business.

Flow, Fulfillment, and Feeling Seen: Ari DeGrote on Unlocking Human Potential at Work

Ari DeGrote (see her bio below) was born because of a New Year’s resolution literally. And that origin story might explain a lot about her mission to help people make intentional, aligned choices that spark real change.
Ari believes everyone craves two things at work: meaning and mattering. As the founder of Upward & Inward and a human potential coach, Ari helps leaders and teams move beyond burnout and back into purpose by reconnecting with what makes them feel alive, aligned, and in flow. In this episode, she explains how tapping into a flow state, what many call “being in the zone,” can elevate performance, creativity, and connection. She shares how leaders can create cultures where transparency isn’t just encouraged but expected, and how fulfillment often starts by daring to create the job you wish existed.
From tackling complacency to reigniting collaboration, Ari’s work is grounded in the belief that people thrive when they feel truly seen and valued. Whether you're leading a team, redefining your role, or simply trying to get out of autopilot, this conversation is a call to pause, reflect, and take aligned action.
Get ready to rethink leadership, productivity, and what it means to show up at your best on purpose and in flow.
 
This episode is brought to you by... Ever wish your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About Ari: ​Ari DeGrote, Founder of Upward & Inward. She helps leaders and teams reconnect, align, and thrive by addressing the root causes of disconnection and complacency. Through tailored solutions like the 12-month 4D Impact Leadership Program, Individual Impact Coaching, assessments, workshops, and facilitation, she works as an extension of your leadership, identifying barriers to collaboration, reigniting purpose, and fostering authentic connection. By integrating leadership principles, flow science, and human-centered systems thinking, Ari helps businesses reduce conflict, retain top talent, and drive meaningful impact. Together, we create a future where individuals and organizations flourish through trust, alignment, and shared success.​ Ari’s work reconnects purpose, fuels innovation, & skyrockets purposeful productivity,​transforming leaders into catalysts for change. Through these Impact Leaders, she cultivates a ripple effect of positive transformation that extends beyond individual organizations,​ influencing industries, communities, and societal systems. By empowering leaders to create meaningful change from the inside out, she contributes to shaping a more purposeful,​ connected, & impactful world—one leader, one team, one organization at a time.

From Police Reserves to Practical AI: Dale Thomas on Curiosity, Service, and Smart Tech for Small Business

Dale Thomas (see his bio below) doesn’t wear the typical “tech founder” label lightly. Before launching ActionableOps and becoming a bestselling author, Dale served in the police officer reserves, an experience that shaped his no-nonsense, service-first approach to problem-solving.
In this episode, Dale shares how his path from public service to operations leadership to “AI Explorer” has always centered on one thing: making things work better for real people. He doesn’t call himself an AI expert, and that’s intentional. His focus is on helping small and mid-sized business owners cut through the hype and use AI in ways that are accessible, efficient, and meaningful.
Dale opens up about the career pivot that brought him into tech, why curiosity is his compass, and how he helps companies use tools like AI voice receptionists and automated workflows to solve practical problems with measurable ROI. This is a story of reinvention, leadership, and the power of staying humble while embracing the future.
If you’re tired of AI jargon and just want to understand what works, this is your kind of conversation.
 
This episode is brought to you by... Ever wish your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About Dale Thomas: Dale Thomas is the founder of ActionableOps and an AI Explorer focusing on leveraging artificial intelligence for small and medium-sized businesses (SMBs). With over 20 years of experience in technology and operations, Dale has developed a practical framework aimed at helping these businesses boost efficiency, cut costs, and enhance customer experiences through intelligent technology solutions.​ His approach emphasizes accessible, ROI-positive AI implementations that can be quickly deployed to show immediate business impact. Dale is also the author of the bestselling guide, "The Ultimate A.I. Guide for Small Business Success." This book is designed to demystify complex AI concepts, offering actionable strategies for small business owners, even those without technical expertise, to implement AI. The guide covers practical AI implementation frameworks, cost-effective automation, real-world case studies, and strategies for selecting, deploying, and optimizing AI investments.
A sought-after voice on AI innovation, Dale has shared his insights on numerous leading podcasts. ActionableOps, under Dale's leadership, provides AI-powered solutions like AI Voice Receptionists and AI Readiness Consulting, focusing on practical setup and clear pathways to return on investment for SMBs.

Born to Sell: Dr. Cindy McGovern on Why Sales Is the Ultimate Life Skill

Dr. Cindy McGovern (see her bio below) doesn’t just teach sales; she redefines it. Known as the “First Lady of Sales,” Dr. Cindy brings her signature energy and insight to The Corporate Couch: Work Stories I Only Tell My Friends with one simple truth: “Sales is not a business or soft skill. Sales is a life skill.”
From classrooms to boardrooms, Dr. Cindy has helped people embrace their inner salesperson to get more of what they want in both life and work. Whether you're asking for a raise, pitching a project, or negotiating with your teenager, the skills of great salespeople are already in your toolbox; you just haven’t been calling it “sales.”
She shares how her five-step formula makes selling feel authentic, actionable, and even fun. You’ll hear why she says “Learning to sell will change your life,” how curiosity beats pushiness (“ABC: Always Be Curious”), and why her mission is to help the world reclaim sales as a human, everyday superpower.
Get ready to shift your mindset, sharpen your communication, and rethink what it really means to “sell” yourself—with purpose, confidence, and clarity.
 
Today’s episode of The Corporate Couch is sponsored by Fluent Consultants - your partner for scaling your growing business. They take a business-first approach to help growing companies eliminate operational bottlenecks, automate manual tasks, and scale without increasing headcount. Fluent isn’t your typical technology firm - they deliver solutions that solve actual business problems and reduce manual tasks. From roadmaps to dashboards and AI, Fluent can help you find a better way. 
 
To learn more about Fluent Consultants, go to https://www.fluent-consultants.com/the-corporate-couch/.
 
About Dr. Cindy McGovern: ​​Top-rated speaker, best-selling author and consultant Dr. Cindy® is on a mission to empower people and companies to get what they want … through sales! Yep, “sales,” that icky word that makes people cringe.​ How did she learn to embrace that dreaded activity? After years of consulting companies and helping them grow their business, she had an epiphany: every job really is a sales job.  And every person is a salesperson.
Throughout her career as a college professor, a salesperson and a consultant, Dr. Cindy realized that people can get more of what they want in work AND in life by using the skills of sales professionals.​ She is in fact, a doctor – although not the medical kind! – with her master’s in Communication and doctorate in Organizational Communication with an Emphasis in Organizational Leadership and Ethics. Today, she focuses on bringing companies and people together to grow their businesses and get what they want in life and in work. Because, believe it or not, you were born with sales skills, and Dr. Cindy wants to help you embrace your inner salesperson to get what you want and deserve.​ And it’s not tough, she uses a simple five-step formula that’s easy to remember, easy to stick to, and easy to achieve. But it’s so revolutionary that once she redefines the concept of sales, the world will need a new word for it!
 
sales, personal branding, consulting, public speaking, leadership, communication, sales process, career advice, entrepreneurship, education

Special Edition: It's 5 O'clock Somewhere - From Hawaiian Shirts to Life Lessons with Marc Shaffer

Marc Shaffer returns for round four of It’s 5 O’Clock Somewhere, the recurring happy hour-style Special Edition of The Corporate Couch: Work Stories I Only Tell My Friends. It’s the kind of conversation that flows between business, family, books, and community, with a splash of margarita-shirt energy.
Marc opens up about how becoming a dad to two young children has transformed the way he works, delegates, and protects his time. He also shares reflections from The Five Regrets of the Dying and how that book is shaping both his life and leadership philosophy.
Jeff talks about Put Your Ass Where Your Heart Wants to Be, a powerful little book by Steven Pressfield (author of The War of Art, Do the Work, and The Legend of Bagger Vance, and many others). Jeff also shares what it meant to be a guest on Rounding the Bases, the long-running podcast hosted by Kansas City’s own "Podfather," Joel Goldberg.
This episode covers the generational challenges facing today’s leaders, the value of scheduling emails, and the importance of showing up for yourself and your community. Whether you're tuning in from your desk, your deck, or the “water gym,” one thing’s for sure: it’s always 5 o’clock somewhere.
 
This episode is brought to you by Searcy Financial. Your financial future begins with a simple question: Where do you want to be? At Searcy Financial, we help successful individuals and families through our mission to simplify your financial journey, empowering you to enjoy life and wealth on your terms. The question sparks a conversation that goes beyond numbers, helping us understand what truly matters to you and the kind of financial plan that aligns with your life goals. It also allows us to identify potential challenges and opportunities so we can proactively address them. The outcome is a plan that empowers you to acquire, grow, and preserve your wealth.
 
If you would like to sign up to be notified of updates on Marc's “All for One” book, including the release date, or to sign up for the Searcy Financial Wealth Matters email newsletter, use the links below:
​Marc's Book "All For One": Keep Me Updated!
 
"Wealth Matters" newsletter: Sign Me Up!

A Voice for the Voiceless: Christal Watson’s Path from Civic Leader to Mayoral Candidate

Christal Watson (see her bio below) has spent her entire career guided by one mission: To be in a position of influence so I can be a voice for those who don't have one. That mission has shaped every role she’s taken on—from championing students in Kansas City, Kansas Public Schools to revitalizing the Heartland Black Chamber of Commerce into a powerhouse for minority-owned businesses.
Now, with more than two decades of impact behind her, Christal is stepping into her boldest chapter yet: running for Mayor/CEO of the Unified Government of Wyandotte County and Kansas City, Kansas.
This conversation uncovers how her deep roots in education, workforce development, and public service have prepared her to lead with both vision and compassion. Christal shares how her upbringing shaped her purpose, why she never lets fear override faith, and how leadership means lifting others, especially when the system doesn’t see them.
From boardrooms to classrooms to city hall, Christal Watson’s story is one of grit, grace, and unshakable commitment to community.
 
Today’s episode of The Corporate Couch is sponsored by Fluent Consultants - your partner for scaling your growing business. They take a business-first approach to help growing companies eliminate operational bottlenecks, automate manual tasks, and scale without increasing headcount. Fluent isn’t your typical technology firm - they deliver solutions that solve actual business problems and reduce manual tasks. From roadmaps to dashboards and AI, Fluent can help you find a better way. 
 
To learn more about Fluent Consultants, go to https://www.fluent-consultants.com/the-corporate-couch/.
 
About Christal: ​Christal E. Watson is the Executive Director of the Kansas City Kansas School Foundation for Excellence, dedicated to enhancing education and promoting student well-being in the Kansas City, Kansas Public Schools. A proactive leader, Watson envisions a framework of enduring support for students, families, and staff. She is
a proud graduate of Kansas Education Policy and Leadership, Leadership Kansas, and the Kansas City Tomorrow Leaders program, reflecting her commitment to civic engagement. Appointed by Governor Laura Kelly, Watson serves as Commissioner Chair of the Kansas Human Rights Commission, having previously been Deputy Chief of Staff under former Mayor David Alvey. Her leadership in the Heartland Black Chamber of Commerce transformed it into the region's fastest-growing minority chamber,advocating for Black-owned and women-owned businesses.​ With over 25 years of experience spanning education, workforce development, and government relations, Watson has received numerous accolades, including Women Who Mean Business, Power 100, Community Champion, and recognition as one of the "50 Kansans You Should Know". Holding both a bachelor's and a master's degree in organizational management, she prioritizes education as a key to progress. Above all, Christal values her faith, family, friends, and enriching life with her husband, their four sons, and two grandchildren.

Special Edition: How AI Can Help You Scale Smarter with Fluent Consultants

In this Special Edition of The Corporate Couch, Greg Deitch (CEO) and Jeremy Stephens (President) of Fluent Consultants demystify how small and mid-sized businesses can harness AI to boost efficiency, cut costs, and stay competitive without needing a tech army or Silicon Valley budget.
Greg and Jeremy break down how AI is moving from trend to tool, and why now is the time for growing companies to experiment with automation, language models, and data-driven insights. From double-checking invoice entries to transforming customer support and HR workflows, they offer real-world examples that are achievable (and affordable).
We also delve into the differences between personal and enterprise AI tools, why the “garbage in, garbage out” principle remains applicable, and what every CEO needs to know about security, data ownership, and scaling responsibly. Whether you're AI-curious or already testing use cases, this conversation will help you find your first step and avoid being left behind.
 
​Today’s episode of The Corporate Couch is sponsored by Fluent Consultants - your partner for scaling your growing business. They take a business-first approach to help growing companies eliminate operational bottlenecks, automate manual tasks, and scale without increasing headcount. Fluent isn’t your typical technology firm - they deliver solutions that solve actual business problems and reduce manual tasks. From roadmaps to dashboards and AI, Fluent can help you find a better way. 
 
To learn more about Fluent's AI solutions, go to https://www.fluent-consultants.com/artificial-intelligence/
 
 

From Ivory Tower to Inclusive Leadership: Dr. Victoria Farris on Bridging Generational Divides at Work

Dr. Victoria Farris (see her bio below) traded a tenured track in academia for the unpredictable path of entrepreneurship. As a transformational leadership strategist, she now helps business leaders foster high-trust, inclusive workplaces where people want to show up and contribute.
Our conversation explores the modern leader’s reality: managing five generations in the workplace, each with their own expectations, communication styles, and values. Victoria breaks down how trust isn’t built through perks or policies, but through presence, accountability, allyship, and the courage to challenge outdated assumptions. We unpack how self-awareness and inclusive supervision go hand in hand, why feedback is a two-way street, and what it means to lead with clarity in a world that is constantly changing.
Whether you lead a startup team or a global enterprise, Victoria’s insights will shift how you think about leadership, culture, and what it truly means to belong.
 
This episode is brought to you by... Ever wish your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About Victoria: ​Dr. Victoria Farris is a transformational leadership strategist and executive coach who works with high-level business leaders to create inclusive,
high-trust workplaces. A sought-after speaker and consultant, she specializes in trust, inclusive supervision, and leadership development, helping leadersnavigate change and build high-performing teams with purpose.

From Southern China to Strategic Force: Fiona Lin on Leading with Purpose Across Cultures

Fiona Lin (see her bio below) brings a global lens to leadership, starting with her childhood in southern China and leading to her rise as a business transformation expert in the U.S. As the first guest on the podcast born and raised in China, Fiona shares how growing up without toys or pets (and carving fish with friends in the river) shaped her creativity, resilience, and lifelong love of learning.
We explore Fiona’s evolution from English teacher to COO, her passion for aligning strategy and execution, and why she believes every transformation begins with listening to people first. Whether she’s navigating global supply chains, implementing enterprise systems, or helping a founder scale with purpose, Fiona makes the complex feel human and actionable. You'll hear how she connects the dots between operations, technology, and empathy—and how her concept of the “organizational quarterback” helps bridge the gap between vision and results.
 
This episode is brought to you by... Ever wish your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About Fiona: Fiona Lin is a global business transformation leader with a track record of driving growth across FinTech, consumer goods, and manufacturing. Having scaled businesses in the U.S. and China, she excels at simplifying complexity—from product innovation to margin improvement. Known for connecting strategy, operations, and technology, Fiona helps companies grow intentionally while empowering teams through change. 

From Packaging to Powerhouse: How Mary-Catherine Reinert Built a Brand as Bold as Her Heritage

Mary-Catherine “M-C” Reinert (see her bio below) isn’t just a brand strategist, she’s a force of nature. In this episode of The Corporate Couch, M-C shares her journey from a quiet, science-loving kid from Kansas City to the founder of Fortissima, a bold branding and marketing firm whose name (Italian for “very loud”) reflects both her fierce personality and her Sicilian roots.
M-C opens up about the lessons she learned in the family restaurant, the middle school teacher who helped her find her voice, and why she borrowed a friend’s art portfolio to break into design school. We talk about how she transitioned from designing corrugated boxes to launching a strategy-driven agency that fuses data, design, and authenticity.
You’ll hear how M-C's “DIVA mindset” helps clients stop overcomplicating their marketing and start showing up with clarity and confidence. This conversation is a mix of guts, grit, and the debate of "sauce" vs. gravy", with powerful lessons for anyone looking to make their brand (and their voice) impossible to ignore.
 
This episode is brought to you by... Ever wish your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About M-C: Raising the standard of industry norms and practices, Mary-Catherine Reinert (M-C) injects provoking thought leadership, knowledge, and tales from the trenches in all things strategy, branding, business positioning, and marketing alignment. The journey has taken her from a corrugated packaging designer to a luxury bespoke designer to now, a brand strategist and Founder of Fortissima.
With a sole focus on boutique hospitality and luxury lifestyle brands, her well-curated sensorial marketing experiences have elevated hundreds of brands to live louder, strategize more efficient business practices, and deepen their connection with their guests, clients, and customers!
Once you become connected to M-C and the truth of who you are, as a person, founder, brand, business, or marketer — you become Fortissima: confident, proud, and extremely loud!  At the end of the day, if you have a passion and begin to take action in changing the way you do, say, create, and present things — this will begin to change the world around you.
 

Special Edition: It’s 5 O'Clock Somewhere with Marc Shaffer – Deep Work, Cold Beer, and Real Talk

In this third Special Edition of It’s 5 O’Clock Somewhere, Marc Shaffer and I enhance our usual conversation by doing what any good happy hour calls for: sipping a cold beer. From deep work strategies and smart calendar hacks to journaling habits and our favorite recent reads, this episode is packed with personal insights and practical takeaways.
We also swap stories about standout people we’ve recently met, the power of connecting others, and the local causes we’re proud to support. It’s a relaxed and real look at what’s working in our lives—and how sharing ideas over a beer can lead to better thinking, better planning, and better community.
 
This episode is brought to you by Searcy Financial. Your financial future begins with a simple question: Where do you want to be? At Searcy Financial, we help successful individuals and families through our mission to simplify your financial journey, empowering you to enjoy life and wealth on your terms. The question sparks a conversation that goes beyond numbers, helping us understand what truly matters to you and the kind of financial plan that aligns with your life goals. It also allows us to identify potential challenges and opportunities so we can proactively address them. The outcome is a plan that empowers you to acquire, grow, and preserve your wealth.
 
If you would like to sign up to be notified of updates on Marc's “All for One” book, including the release date, or to sign up for the Searcy Financial Wealth Matters email newsletter, use the links below:
​Marc's Book "All For One": Keep Me Updated!
 
"Wealth Matters" newsletter: Sign Me Up!

Charting Your Own Path: Massimo Backus on Self-Compassion, Reinvention, and Leading Human-First

This episode of The Corporate Couch features Massimo Backus (see his bio below), executive coach, organizational psychologist, and author of Human First, Leader Second. One of the least traditionally “corporate” guests we’ve had on the show, Massimo brings depth, vulnerability, and candor to a conversation about how to thrive in work and life by embracing our full humanity.
From attending seven different colleges to working in door-to-door sales, film, commercial real estate, and ultimately leadership development at Fortune 200 companies, Massimo’s career has been anything but linear. He shares how his early struggles with dyslexia shaped his confidence, what he learned from an award-winning organ donation documentary he produced, and how getting fired from a dream job became the catalyst for starting his own business.
We dive into:
Why Massimo believes self-compassion outperforms self-criticism for leaders.
How being labeled a “bully” by his team was the wake-up call that led him to the Hoffman Process.
What corporate leaders misunderstand about performance, vulnerability, and burnout.
His framework for internal validation—and why trusting yourself is the real key to resilience.
His thoughts on navigating layoffs and major career pivots with purpose and clarity.
We also discuss how Massimo's exploration-heavy 20s and unorthodox career detours—Gary Vee would be proud—led him to discover his calling. If you're a leader, recent grad, or anyone in transition, this episode is full of hard-won insights and affirming truth.
Find out why “Human First, Leader Second” might just be the future of work.
 
This episode is brought to you by... Ever wish your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
About Massimo: Massimo Backus is an executive coach, leadership strategist, and organizational culture expert who helps senior leaders navigate complexity, resolve conflict, and drive sustainable performance. As Founder and CEO of his consulting firm, Massimo partners with Fortune 200 companies and industry leaders—including Amazon, Salesforce, and Sony—to develop resilient, high-performing teams. Formerly head of global leadership development at Slalom Consulting, he has coached over 3,000 leaders and authored the book Human First, Leader Second. He holds a Master’s in Organizational Behavior Psychology and is also an award-winning documentary filmmaker.

Special Edition: Inside TIGER 21 of Kansas City – Wealth, Wisdom, and the Power of Peer Connection

In this special edition of The Corporate Couch, we explore the elite world of TIGER 21 with Kansas City Chairs Heidi Lehmann and Joe Kessinger (see their bios below). For high-net-worth individuals navigating success, succession, and significance, TIGER 21 is the global peer network that offers more than just financial advice, it provides a trusted community, deep reflection, and powerful perspective.
Heidi, a five-time tech entrepreneur and nationally recognized investor, and Joe, a veteran finance executive and serial founder, explain what makes TIGER 21 so unique—and why Kansas City is not only hosting one, but now two thriving groups.
In this conversation, we cover:
What TIGER 21 is and why it matters more than ever for ultra-successful individuals
How Portfolio Defense® invites radical transparency and life-changing feedback
The reasons behind KC’s rapid growth as a TIGER 21 hub (hint: it’s more than money)
How global connections—from London to Dubai—extend far beyond Kansas City
The trust and vulnerability that power every member’s journey
The ideal time to join TIGER 21 (especially post-exit or after a major life change)
The heartland expansion: why members are coming from Des Moines, Tulsa, Omaha, and beyond
Whether you’re a founder who just had a liquidity event, a second-gen family office leader, or someone quietly seeking deeper community and guidance at the highest level, this episode offers a rare peek into one of the world’s most powerful networks for wealth holders.
To learn more, visit tiger21.com or reach out to Heidi (email: heidi.lehmann@tiger21chair.com) and Joe (email: joe.kessinger@tiger21chair.com) for a personal conversation.
 
About Heidi: Heidi E. Lehmann is the Chair of Kansas City 02. She’s a seasoned investor, board member, and five-time startup founder leading high-impact global tech deals. As Strategic Director of Ligo Partners she collaborates with Family Offices globally to source investments in startups, venture funds, and real estate. Heidi has co-founded and scaled companies like Kenzen (industrial IoT, $30M raised) and Third Screen Media (acquired by AOL for $105M). She advises startup CEOs and holds board and advisory roles. As co-founder of KC Future’s DAO, Heidi drives blockchain innovation in Kansas City. She also serves as Business Advisor to Critical Materials Crossroads, a coalition focused on the energy transition, and co-produced the media franchise "Queen Boss" (acquired by Viacom/CBS). Featured in Forbes, WSJ, NYT, and more, Heidi is a sought-after speaker at top conferences like SXSW and Mobile World Congress. Heidi enjoys travel, art, sports, her Peloton bike, KC BBQ, and spending time with family and friends.
About Joe: Joe Kessinger is the Chair of Kansas City Group 01, which he launched in 2022. A business advisor/financer with 35+ years of experience in business development, accounting/tax, corporate value enhancement, family business transitions, corporate finance, and merger/acquisition advisory services. Joe has experience from start-up companies to a CPA with two Big 4 accounting firms. He is the founding member of several organizations, including Collaborative Capital- a network of high-net-worth individuals and family offices that share investment opportunities. A 4th generation Kansas Citian, he is the father of a son and two daughters and enjoys gardening, golf, pickleball, and cooking.

From KC Chiefs Fan to Media Mogul: Zach Best on Culture, Creativity, and Championship Mindsets

In this fun and insightful episode, Zach Best, co-founder of FanSided and Executive VP at Minute Media, joins to talk about turning fandom into a media empire, building thriving remote teams, and why culture beats everything. Zach’s Kansas City roots and love for the Chiefs sparked a journey that turned a humble sports blog into a major digital media player acquired three times, including by Time/Sports Illustrated and Meredith Corporation.
You’ll hear about:
How Zach built a strong remote culture with team members well before remote work was cool.
Why bad ownership ruins sports franchises (looking at you, NY Jets).
Lessons learned from leading a company through multiple acquisitions—and how each one taught him something new.
The surprising role a Led Zeppelin-inspired blog post played in launching FanSided.
How his passion for inclusion led to a groundbreaking partnership with the Special Olympics.
His hot takes on leadership, AI, emotional intelligence, and creating opportunity for others.
Why staying scrappy and hiring for passion matters more than ever.
Zach also shares how FanSided became one of the top 10 standalone digital sports media brands and what it’s like to work with Special Olympics athletes during Super Bowl week.
Whether you're a startup founder, a remote team leader, or just a fan of great stories, this episode is packed with insight, inspiration, and a few good-natured jabs at the NY Jets.
 
This episode is brought to you by... Ever wish your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About Zach: Zachary Best is the General Manager at FanSided, a Minute Media brand, where he oversees the strategic direction, operations, and growth of the platform. He co-founded FanSided, helping turn it from a small blog into one of the leading fan-driven sports and entertainment media networks.​ Following FanSided’s acquisition, Zachary remained with the company and now serves as an Executive Vice President at Minute Media, where he sits on the executive team and helps guide strategy, innovation, and business development across the company’s portfolio of global media brands.​ In addition to his media work, Zachary is a residential real estate investor and developer, with a focus on building and improving communities through long-term investments.​ He lives in Nixa, Missouri, with his wife, Lauren, and their three children—Calan, Emery, and Graham.
 

Branding the Biggest Games on Earth: Inside Sports Marketing with Mike Goff

In this episode of The Corporate Couch, Kansas City native and sports marketing legend Mike Goff shares stories, lessons, and the occasional war wound from his trailblazing career in brand strategy and sponsorship. From his early days dreaming of sports journalism to leading iconic campaigns with the NFL, World Cup '94, and Rolling Stones tours, Mike’s career is a masterclass in storytelling, strategy, and savvy execution.
Mike, whose resume includes everything from being the force behind Sprint’s groundbreaking NFL headset sponsorship to naming the College Football Playoff (CFP), doesn’t just drop names like Peyton Manning, Marcus Allen, and Richard Petty—he’s worked side-by-side with them. He also gives an insider's look at what it takes to manage legacy brands, build meaningful agency relationships (even when your company had a reputation for being “a tough client”), and transition with purpose from corporate life to entrepreneurship.
Other highlights:
Why naming the CFP was harder—and smarter—than it looked.
The truth about Mad Men-style ad agency days and being a client on both sides of the dinner table.
The business impact of the 2026 World Cup and what it means for Kansas City.
Advice for recent grads and first-time managers that cuts through the corporate noise.
And yes, you’ll find out who was more polished on set: Brett Favre or Peyton Manning.
Mike Goff’s episode is more than a conversation—it’s a mini-MBA in strategic marketing, sponsorship, and leadership from a true icon in the field.
 
This episode is brought to you by... Ever wish your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About Mike: Mike Goff is an accomplished leader and marketer with experience across various brands and business assignments. He founded Goff + Marketing, a strategic consultancy that offers C-suite-level service and leadership to brands locally and nationally. He is also a partner in G4—a Kansas City-based consortium of four sponsorship activation, sports, and experiential-focused companies.
His experience includes senior leadership roles at Sprint, United Way of Greater Kansas City, Barkley, and Premier Sports Management. His partnership experience includes working with brands ranging from the NFL to the World Cup to Hershey to American Express to the College Football Playoff…and many more. Mike has managed a top 10 U.S. brand, developed Cannes Gold Lion award-winning campaigns, and achieved significant business results throughout his career. During his tenure at Sprint (now T-Mobile), TheSporting News recognized him as one of the 100 Most Powerful People in Sports. He also received the Arthur E. Lowell Award—the highest honor of the local chapter of the International Association of Business Communicators, given to those who have combined exemplary career accomplishments with ethical excellence and a commitment to the local community.
Mike has a long history of civic involvement in the Kansas City area. He also focuses on mentoring and developing talent and is a frequent guest lecturer. 

From Cattle Ranch to Conscious Rebellion: Justin Foster on Branding, Justice, and Inner Work

What happens when one of the least corporate minds steps onto The Corporate Couch?
You get a conversation that’s anything but business as usual. In this episode, Justin Foster (see his bio below), poet, agitator, and co-founder of Massive Change, pulls no punches as he unpacks the hidden forces behind branding, leadership, and personal transformation. Raised on a cattle ranch and now based in Austin, Justin’s deep thinking and sharp tongue challenge the traditional playbook with radical honesty and ethical clarity.
We explore everything from dismantling toxic systems to cultivating inner awareness—and how both are essential for meaningful leadership. We also explore Justin’s reflections on identity, including what it means to be a “SWAM” in today’s world, and how self-inquiry can become a powerful tool for empathy, growth, and leadership. Whether you’re a brand builder, changemaker, or just tired of the same old corporate jargon, this conversation will stretch your thinking and stir your spirit.
 
This episode is brought to you by... Ever wish your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About ​Justin: Justin Foster is the co-founder of Massive Change, an advisory firm providing executive coaching, leadership development, and brand strategy for non-profit leaders and entrepreneurs who want to make the world a more just and equitable place.​ Justin's journey began on a cattle ranch in eastern Oregon, shaping his no-nonsense approach to leadership and business. Now based in Austin, Texas, he has spent over two decades delivering unfiltered, heretical brand coaching to leaders across all industries and sectors. Known for his sharp wit, deep intuition, and mastery of language, Justin has a gift for distilling complex ideas into potent messaging and crafting ethical, high-impact brand strategies. He is also the author of four books and a prolific creative, expressing his love for language through essays, poetry, and songwriting
At his core, Justin is a poet, agitator, and strategist—a fierce advocate for justice with an unwavering commitment to challenging entrenched power. His work is a relentless interrogation of the systems, narratives, and assumptions that maintain the status quo, always pushing for deeper truth and awareness.

Special Edition: It's 5 O'clock Somewhere with Marc Shaffer

In this second installment of our It’s 5 O’Clock Somewhere series, Marc Shaffer and I kick back for another happy hour-style conversation—no scripts, no slides—just two friends swapping stories, ideas, and what’s working for us in business and life.
We cover everything from the value of connecting people and respecting your time to why your calendar system might be secretly ruining your productivity. We discuss the benefits of using ChatGPT compared to Claude AI. Also, Marc shares how he’s automating meeting notes with AI and how it’s changed how he shows up for clients, board meetings, and his 1:1 coffees (Hint: It's either at Pilgrim Coffee or McLain's :-).
We also talk:
The power of saying “yes” (without burning out)
How connecting the right people can open the biggest doors
National Infertility Week and Marc’s personal journey with IVF
Whether a downtown Royals stadium might actually get us to more games
The HEMP (https://www.hempkc.org/) Super Connector Lunch – What we learned, who we met, and why KC's entrepreneurial scene is on fire.
If you’ve ever felt stretched thin but still want to make a meaningful impact, this episode is for you. It’s part insight, part therapy, and part “why didn’t I think of that?”, all in the spirit of helping others while enjoying the journey.
Grab a drink, hit play, and eavesdrop on a conversation that might change how you approach time, tech, and your next connection.
 
This episode is brought to you by Searcy Financial. Your financial future begins with a simple question: Where do you want to be? At Searcy Financial, we help successful individuals and families through our mission to simplify your financial journey, empowering you to enjoy life and wealth on your terms. The question sparks a conversation that goes beyond numbers, helping us understand what truly matters to you and the kind of financial plan that aligns with your life goals. It also allows us to identify potential challenges and opportunities so we can proactively address them. The outcome is a plan that empowers you to acquire, grow, and preserve your wealth.
 
If you would like to sign up to be notified of updates on Marc's “All for One” book, including the release date, or to sign up for the Searcy Financial Wealth Matters email newsletter, use the links below:
​Marc's Book "All For One": Keep Me Updated!
 
"Wealth Matters" newsletter: Sign Me Up!

Born to Help: Samantha Shepherd on Law, Legacy, and Leading with Heart

Samantha Shepherd (see her bio below) joins The Corporate Couch to discuss making career choices based on personal reasons, going to law school with Mel Robbins, why she decided to focus on Elder care law (and launch three organizations to support her mission), and being born to help people. She is a powerhouse attorney, a law firm and trust company CEO, and an advocate for some of the most vulnerable members of the Kansas City community. With a legal career built on compassion and expertise, Samantha has helped over 8,000 families in Kansas City navigate aging, disability, and estate planning challenges.
We dive into Samantha’s journey—from her early days at Tulane University to attending law school alongside none other than Mel Robbins (yes, that Mel Robbins), all while developing the laser focus and commitment that define her work today. And, of course, her lovely British accent adds an extra layer of charm to the conversation.
In this episode, we explore:
Why Samantha says she was "born to help people," and how that mission drives everything she does
Her experience founding Shepherd Elder Law Group and later Assured Trust Company
How she built two thriving businesses dedicated to protecting the aging and special needs communities
Lessons learned from nearly three decades of leadership, advocacy, and building trusted relationships
The founding of the Heartland Special Needs Foundation and her ongoing mission to fill critical gaps in care and support
Whether you are leading a business, advocating for others, or simply looking to make a greater impact, Samantha’s story is a masterclass in what it means to lead with both head and heart.
Tune in for an inspiring conversation with one of Kansas City’s most respected and purpose-driven leaders.
 
This episode is brought to you by... Ever wish your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About Samantha: Samantha Shepherd (https://shepherdelderlaw.com/) is the founder and Managing Attorney of Shepherd Elder Law Group, LLC, where her
practice concentrates on Medicaid planning, asset/income protection, special needs trusts, and estate planning. Utilizing her legal expertise and compassionate heart, Samantha has successfully helped over 8,000 individuals and families in Kansas City, as aging and disability, have left them vulnerable to ensuring self-care.​ Samantha is also the founder and CEO of Assured Trust Company (ATC). As an expert in the field ofSpecial Needs Planning, ATC, under the guidance of Ms. Shepherd, provides trust administration and care management services to the most vulnerable.
Samantha received her B.A. from Tulane University and her J.D. from Boston College School of Law. She has also earned an LL.M. from the University of Missouri – Kansas City. She has been admitted to practice in Massachusetts, Maine, Kansas, ​a​nd Missouri.​ She is the Founder of the charity, Heartland Special Needs Foundation, formerly known as Special Needs Assured, whose mission is to support, education, funding, and advocacy for those with special needs and other developmental disabilities.

Bootstraps, Buyouts, and the Business Lessons No One Teaches You with Scott Schaper

In this episode, I’m joined by Scott Schaper (see his bio below), the President of RSM Marketing, serial entrepreneur, and self-proclaimed “empathy-driven business builder.” If you’ve ever dreamed of buying, selling, or merging a business—or are just curious how the sausage is made—this episode is your behind-the-scenes mini-course in small business acquisitions.
Scott takes us on a candid journey from his early days managing First Watch restaurants to launching multiple startups, building IFTA Plus (now owned by an industry giant), and eventually leading two back-to-back mergers that culminated in a full buyout of RSM Marketing in 2024. Along the way, he opens up about the messy, fascinating, and often painful realities of deal-making.
In this episode, we cover:
What it’s really like to merge two small companies—and why financial discipline is non-negotiable
Why the right business culture matters more than the math in a merger
The emotional rollercoaster of buying out your partners
The importance of mentorship and why he eventually did bring in outside advisors
How niching down to serve construction and contractor clients has unlocked growth
Tips for first-time managers and founders who want to lead with purpose
Whether you're building your first business or eyeing an exit, Scott shares the real talk on what it takes to navigate growth, acquisition, and leadership the smart (and human) way.
 
This episode is brought to you by... Ever wished your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About ​Scott: Scott Schaper currently serves as President of RSM Marketing, a full-service marketing agency based in Lenexa, Kansas. Assuming this role, post-merger, in January 2019, Scott has been instrumental in steering the company's strategic direction and fostering its growth. RSM serves 100s of customers in the Midwest with customers in 40 states, delivering on a deep specialty serving the Construction, Contractor, and Sub-contractor industry.​ Prior to RSM, Scott founded Unravel Digital in Kansas City, providing web design and web app development to his Kansas City clientele. Pre-Unravel, Scott founded AgilCor, the makers of IFTAPlus. Early career development was during the dot-com boom of the 2000s, when Scott held project management roles at KC tech companies Freightquote.com and GeoAccess.​ Scott holds dual degrees in Psychology and Business Administration from The University of Kansas and hails from St. Louis. Through his leadership roles and dedication to the digital marketing field, Scott Schaper continues to make significant contributions to the industry, driving innovation and mentorship, and strives to foster the next generation of marketing and technological leadership.

From Politics to Purpose: Joni Wickham on Strategic Leadership and Influence

Please join me as I chat with Joni Wickham (see her bio below), one of Kansas City’s most influential voices in government and strategic leadership. From her roots in rural North Carolina to serving as Chief of Staff to Kansas City, MO, Mayor Sly James, Joni shares her journey through public service, political strategy, and entrepreneurship.
We explore:
The pivotal moment in a city council meeting that led her to a career in public service
Her experience leading transformative city initiatives like the new airport terminal, the streetcar, and the Women’s Empowerment Blueprint
Why she wrote the bestselling book The Thin Line Between Cupcake and Btch*—and what it says about women in leadership
How she navigated high-pressure leadership roles while balancing motherhood
What inspired her to co-found Wickham James Strategy & Solutions
Her philosophy on communication, influence, and solving “big, messy problems”
The mindset that helped her transition from politics to purpose-driven consulting
Joni brings a mix of authenticity, clarity, and strategic insight to everything she does. Whether you’re in public policy, organizational leadership, or just trying to move the needle in your corner of the world, this conversation offers a masterclass in how to lead with intention—and impact.
Tune in to hear how Joni Wickham built a career out of purpose, influence, and making things happen.
 
This episode is brought to you by... Ever wished your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder Jeff Pelaccio doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About Joni: Joni, hailing from Raleigh, North Carolina, arrived in Kansas City almost 15 years ago, bringing her distinctive southern accent and extensive experience from diverse governmental and advocacy roles. Joni served as Chief of Staffto former Kansas City Mayor Sly James, contributing to major development projects andelevating Kansas City's reputation nationally and internationally. Among Joni’s honors: 2019 University of Missouri Truman School of Public Affairs Mel Carnahan Public Service Award; and recognition as one of the 50 most influential people in Kansas City. Joni was also honored as a Woman Who Means Business by the Kansas CityBusiness Journal in 2023. In addition to public speaking engagements, Joni leads workshops on a variety of leadership and communications topics and assists clients with their public policy, strategic communications, crisis communications, government relations, and political consulting needs. Additionally, she is celebrated as the author of the best-selling book, "The Thin Line Between Cupcake and B*tch: Taking Action, Driving Change, and Getting Results".

Love Your Weird: Frankie Russo on Genius Cultures, Radical Growth, and the Donkey Barbeque

In this wild and wisdom-packed episode, Jeff sits down with Frankie Russo (see his bio below) - serial entrepreneur, bestselling author, and the man behind the “Love Your Weird” movement - to explore how authenticity, imagination, and generosity fuel extraordinary growth.
Frankie shares the deeply personal story of overcoming drug and alcohol addiction in his 20s and how that journey shaped the visionary leader he is today. From building a tech company that grew 60X in just three years (and was later acquired by a Fortune 500 firm) to his viral TEDx Talk on AI and the Future of Work (over 1.1 million views), Frankie’s insights are raw, real, and radically useful.
We talk about what it means to create a workplace where everyone’s genius comes out, why most organizations stifle innovation, and how a little weirdness might be the missing link to your next breakthrough. Oh—and yes, you’ll finally find out what the hell a “Donkey Barbeque” is.
If you’re tired of the same old corporate playbook, this conversation will shake things up in the best way possible.
Watch Frankie’s TEDx Talk: AI and the Future of Work
 
This episode is brought to you by... Ever wished your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder Jeff Pelaccio doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About Frankie: ​Frankie Russo​ (Website) is a visionary in authenticity, imagination, and growth. An entrepreneur with a proven track record for using innovative methods to unlock rapid growth. Russo has led multiple companies to remarkable growth, landing on the Inc. 500/5000 list 8 years in a row, including 60X growth in three years of his tech company 360ia, leading to an acquisition by a Fortune 500 company.​ Organizations that Russo has collaborated with who have embraced his “Love Your Weird” movement were able to adapt, innovate, and grow through massive uncertainty and change. In his latest work, Russo shares the critical unlocks for driving unprecedented and continuous growth by leading with authenticity, imagination, and generosity.​ He is the author of two best-selling books and a sought-after speaker known for transforming organizational cultures and inspiring individual and corporate growth. His keynote experiences are tailored, experiential, and full of actionable insights for fostering a culture of authenticity, imagination, and collaboration to unlock breakthrough results and extraordinary transformation and growth. Frankie’s highest calling is his family, and he happily lives with his wife and six children in Louisiana.

Special Edition: Optimizing Performance and Preventing Injury with Rick Mathes of Align Pain Solutions (Part III)

In Part III of our special series with Rick Mathes (see his bio below), co-founder of Align Pain Solutions, we shift the conversation to athletes and high performers who may not be in chronic pain, but want to stay that way. Rick discusses the often-overlooked role posture plays in maximizing performance and preventing injuries, even for those in peak physical condition. He shares insights from his work with an NBA player and explains how his postural therapy approach can help athletes maintain symmetry, improve movement efficiency, and extend their careers. Whether you're a weekend warrior or a seasoned pro, this episode is a must-listen for anyone who wants to keep their edge.
 
Special Offers for our Listeners:
A free 30-minute consultation with Align Pain Solutions
$25 off a single visit
$100 off an 8- or 16-visit package.
Learn more and book a free session at Align Pain Solutions​ (you can also visit their YouTube Channel for examples of their therapy -YouTube).
 
About Rick:
Rick Mathes is the co-founder and owner of Align Pain Solutions, a postural therapy clinic based in Austin, Texas. Together with his former wife Teresa, Rick practices the ​Egoscue method, pioneered by Peter ​Egoscue in the 1970s.​ Rick's journey into postural therapy began after a life-changing car accident in 1992. At age 31, he suffered a severe collision on Interstate 10 outside Tucson, breaking his back in five places. After two years of intensive physical therapy, doctors told him he would never return to activities like tennis or hiking (and most likely be in a wheelchair in several years). Unwilling to accept this prognosis, Rick spent six years searching for alternatives as his pain worsened to debilitating levels.​ When a neurosurgeon recommended spinal fusion surgery, Rick discovered the​ Egoscue Method and began treatment at ​Egoscue's clinic in San Diego. Within three to four months, Rick experienced remarkable improvement, returning to playing tennis at a 4.5 level without pain.​ This transformative experience inspired Rick and Teresa to change careers and open Align Pain Solutions. Their practice focuses on correcting posture through gentle exercises rather than treating symptoms, helping clients with chronic or acute pain issues who haven't found relief through conventional therapies. Rick's approach emphasizes repositioning the body to achieve postural balance, enabling muscles to function properly without manipulation, drugs, or surgery.
 

Special Edition: Reimaging Leadership By Creating A Coaching Culture with Leslie Anderson

In this Special Edition episode, Leslie Anderson (see her bio below) returns to The Corporate Couch to explore the transformative power of coaching in leadership. Drawing from her extensive experience as an executive coach and insights from Coaching Skills for Leaders, Leslie breaks down what it takes to cultivate a coaching culture within organizations.
We discuss why modern leadership demands more than just authority—it requires empathy, active listening, and the ability to empower teams. Leslie shares practical strategies for integrating coaching into everyday leadership, the difference between managing and coaching, and how leaders can foster environments where employees thrive.
If you’re looking to refine your leadership style, enhance team performance, or navigate workplace complexities with confidence, this conversation is for you. Tune in for an insightful discussion on leadership that inspires real change.
 
This episode is brought to you by... Ever wished your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About Leslie: Leslie Anderson is a C-Suite coach with 2500+ hours of coaching experience. She believes in the transformative power of coaching to impact not only the leaders she works with but everyone they interact with, too. Leslie works with senior leadership and their teams to quickly get to the heart of the issues and guide leaders towards decisions that create cultures where both the organization and its people thrive.
To learn more about Leslie and Coaching Skills for Leaders, visit the Essential Wisdom website - Here.

Breaking Barriers: Shattering Glass Ceilings, Sticky Floors, and Workplace Norms with Erica Rooney

In this episode, I learn and laugh with the powerhouse Erica Rooney (see her bio below)—Chief People Officer, keynote speaker, and bestselling author of Glass Ceilings and Sticky Floors. From dreaming of becoming the University of Florida’s head football coach to becoming a trailblazer in HR and leadership, Erica’s journey is anything but conventional.
We tackle a range of topics, including:
Why sticky floors—the limiting beliefs and behaviors we hold—can be just as career-stifling as the proverbial glass ceiling.
Why not knowing what's "next" is okay.
The real impact of return-to-work (RTW) policies and why companies need to rethink their approach to flexibility.
How organizations can foster inclusive cultures that drive performance and employee satisfaction.
Practical strategies to overcome self-doubt, advocate for yourself, and unlock new career opportunities.
Whether you're an aspiring leader, a seasoned executive, or simply looking for inspiration to break free from barriers—both external and internal—this conversation is packed with insights, humor, and actionable takeaways.
This episode is brought to you by... Ever wished your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About ​Erica: ​Erica Rooney ​(Website) is a powerhouse in leadership, gender equality, and workplace culture, with over 15 years of HR experience, including her role as Chief People Officer in the tech industry. She’s the bestselling author of Glass Ceilings and Sticky Floors and the host of the Glass Ceilings and Sticky Floors podcast, where she inspires thousands to break free from limiting beliefs and step into infinite possibilities.​Erica has graced iconic stages like SXSW and CHIEF, and her work has been featured in Forbes, SUCCESS Magazine, and CBS News. Whether she’s partnering with top organizations or challenging the status quo, Erica is on a mission to help people and companies shatter barriers, unlock their potential, and achieve success without limits.

Special Edition: It's 5 O'clock Somewhere with Marc Shaffer

Welcome to the first-ever The Corporate Couch Special Edition of It’s 5 O’Clock Somewhere—a monthly happy hour-style conversation where Marc Shaffer and I talk about random stuff that actually matters. Think of it as eavesdropping on our usual drinks-and-deep-thoughts sessions, now with a microphone involved :-)
In this episode, we tackle:
The frustrating state of job searching and hiring today—why candidates are getting ghosted, the impact of AI-driven hiring, and how companies can do better.
Marc’s insights as a hiring manager—what he looks for, why personality tests can be misleading, and how he’s approaching an unconventional executive assistant hire.
Networking vs. the black hole of online applications—why 70-80% of jobs are found through relationships, not job boards.
Marc’s first book, One for All—why he wrote it, what “systematizing kindness” actually means, and how it can help leaders and sales professionals build real relationships that pay off in unexpected ways.
Giving back and getting behind the bar—Marc’s experience bartending at the Newhouse Worthy Pop-Up Bar, which raised over $280,000 to support survivors of domestic violence.
Jeff’s struggle with being ghosted… by friends—how do you handle people who say they want to work with you but then disappear? Marc offers a foolproof process for letting people go gracefully.
Whether you’re job searching, hiring, growing a business, or just looking for some entertaining banter with real takeaways, this episode is for you. Grab a drink (or coffee—no judgment), kick back, and join us for a conversation that’s equal parts insightful and irreverent. 
Tune in now, and don’t forget—it's always 5 o’clock somewhere :-)
 
This episode is brought to you by Searcy Financial. Your financial future begins with a simple question: Where do you want to be? At Searcy Financial, we help successful individuals and families through our mission to simplify your financial journey, empowering you to enjoy life and wealth on your terms. The question sparks a conversation that goes beyond numbers, helping us understand what truly matters to you and the kind of financial plan that aligns with your life goals. It also allows us to identify potential challenges and opportunities so we can proactively address them. The outcome is a plan that empowers you to acquire, grow, and preserve your wealth.
 
If you would like to sign up to be notified of updates on Marc's “All for One” book, including the release date, or to sign up for the Searcy Financial Wealth Matters email newsletter, use the links below:
​Marc's Book "All For One": Keep Me Updated!
 
"Wealth Matters" newsletter: Sign Me Up!

Kody Bateman, From Grunt to Founder - His Passion to Spread the Gratitude Movement, Why Your Most Powerful Mentor is You, and The True Essence of Network Marketing

Do you ignore your intuition? In this episode, I chat with Kody Bateman, founder of Promptings, author, entrepreneur, and thought leader in the modern-day gratitude movement. Kody has built a career helping people recognize and act on their inner promptings to create deeper connections, both personally and professionally.
But his journey wasn’t always clear. In this conversation, Kody shares how ignoring a life-changing prompting—one that involved his older brother just before his passing—shaped his mission and led him to create a global platform that has helped millions foster meaningful relationships.
We discuss:
The power of acting on your inner promptings and why so many people ignore them.
How a tragic loss transformed Kody’s perspective and fueled his life’s work.
The importance of gratitude as more than just a feeling, but a way of being.
The origins of SendOutCards and how it pioneered digital-to-physical relationship marketing.
Why handwritten notes and tangible connection still matter in an increasingly digital world.
Kody’s take on network marketing done right—why most people have a negative perception of MLMs, and how true relationship-based marketing creates genuine value and trust.
Lessons from his book, Promptings: Your Inner Guide to Making a Difference.
Kody’s insights on intuition, personal development, and authentic connection are both inspiring and practical. Whether you’re a business leader, entrepreneur, or someone looking for more meaningful relationships, this episode will challenge you to pause, listen, and act on the small nudges that can lead to life-changing results.
Tune in for a powerful conversation about purpose, loss, and the impact of following your intuition.
 
This episode is brought to you by... Ever wished your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder Jeff Pelaccio doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About ​K​ody: Kody Bateman​ (Website) is the founder of Promptings, a globally recognized company that inspires people to act on their promptings and create real human connection.  As he leads the modern—day gratitude movement he is helping people transform their lives by simply being in gratitude, sharing gratitude, and showing others how to do the same.​ With a background in entrepreneurship and personal development, Kody has authored several books, including Promptings: Your Inner Guide to Making a Difference and The Power of Human Connection. His revolutionary relationship-building platform, SendOutCards has delivered over 200 million promptings all around the world. Known for his motivational speaking and leadership, Kody continues to empower individuals and organizations to strengthen relationships and foster meaningful connections in both personal and professional settings. He is on a mission to reconnect people to others, their purpose, and prosperity.

Special Edition: Posture, Pain Relief, and the Power of Movement with Rick Mathes (Part II)

In this Special Edition of The Corporate Couch, Rick Mathes (see his bio below) returns for part two of our three-part series on how Align Pain Solutions helps people relieve pain and increase mobility. In this episode, we go deeper into the science of posture and how simple, targeted movements can unlock lasting pain relief and better movement—without drugs, surgery, or endless adjustments.
We cover:
The difference between postural therapy, physical therapy, and chiropractic care—and how they can work together.
Why stretching tight muscles and strengthening weak ones might not be the answer.
How postural misalignment leads to chronic pain and what you can do about it.
Real-life examples of posture transformations, with before-and-after results in just one session.
Simple self-tests you can do at home to check your own posture and movement patterns.
Rick also shares practical tips on how to train your body to hold proper alignment, leading to better mobility, reduced pain, and improved performance in daily life. Whether you're recovering from an injury, dealing with chronic pain, or want to move and feel better, this episode is full of actionable insights.
Tune in now and discover how small changes in movement can lead to big improvements in your health and well-being.
​
Special Offers for our Listeners:
A free 30-minute consultation with Align Pain Solutions
$25 off a single visit
$100 off an 8- or 16-visit package.
Learn more and book a free session at Align Pain Solutions​ (you can also visit their YouTube Channel for examples of their therapy -YouTube).
 
About Rick:
Rick Mathes is the co-founder and owner of Align Pain Solutions, a postural therapy clinic based in Austin, Texas. Together with his former wife Teresa, Rick practices the ​Egoscue method, pioneered by Peter ​Egoscue in the 1970s.​ Rick's journey into postural therapy began after a life-changing car accident in 1992. At age 31, he suffered a severe collision on Interstate 10 outside Tucson, breaking his back in five places. After two years of intensive physical therapy, doctors told him he would never return to activities like tennis or hiking (and most likely be in a wheelchair in several years). Unwilling to accept this prognosis, Rick spent six years searching for alternatives as his pain worsened to debilitating levels.​ When a neurosurgeon recommended spinal fusion surgery, Rick discovered the​ Egoscue Method and began treatment at ​Egoscue's clinic in San Diego. Within three to four months, Rick experienced remarkable improvement, returning to playing tennis at a 4.5 level without pain.​ This transformative experience inspired Rick and Teresa to change careers and open Align Pain Solutions. Their practice focuses on correcting posture through gentle exercises rather than treating symptoms, helping clients with chronic or acute pain issues who haven't found relief through conventional therapies. Rick's approach emphasizes repositioning the body to achieve postural balance, enabling muscles to function properly without manipulation, drugs, or surgery.
 

Aligning Your Mind: Britt Frank on Getting Unstuck, Leading Yourself, and Rethinking Change

This is the first episode where I felt at times it was one of my therapy sessions and I should have been lying on The Corporate Couch:-) I chat with the fantastic Britt Frank, licensed neuropsychotherapist, trauma expert, and author of The Science of Stuck. As the first interview of 2025—and our first licensed neuropsychotherapist—Britt brings a fresh and no-nonsense perspective on how our brains work, why we stay stuck, and what it actually takes to create meaningful change.
We dive into:
The myth that our brains are wired for happiness (spoiler: they aren’t—they’re wired for survival).
Why asking why keeps you stuck, and how what and how questions move you forward.
The real science behind procrastination (hint: it’s not about laziness).
Why January is not the best time for resolutions—April is the new January.
The hidden cost of remote work and how to create better transitions between work and home.
Why you don’t need more empathy to be a great leader—you need curiosity.
Britt also shares her personal journey, from struggling with addiction and mental health challenges to becoming a therapist, author, and keynote speaker. We even discuss her time in a cult, her love of aerial arts, and whether Jewish mothers or Italian mothers give better guilt.
Britt’s insights challenge conventional thinking on personal growth, leadership, and workplace culture. Whether you’re an executive, entrepreneur, or just someone looking for practical ways to get unstuck, this episode is packed with wisdom, humor, and actionable takeaways.
Tune in for a bold and thought-provoking conversation that might just change the way you approach work, life, and your own mind.
 
This episode is brought to you by... Ever wished your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder Jeff Pelaccio doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
About Britt​ (Website): The Shiny Professional Stuff: Britt received her undergraduate degree from Duke University and her master’s degree from the University of Kansas. She is a licensed neuropsychotherapist and trauma expert who is trained in IFS (Internal Family Systems) and SE (Somatic Experiencing). In addition to her private practice, Britt is also a speaker and an award-winning adjunct instructor at the​ University of Kansas, where she’s taught classes on ethics, addiction, and clinical social work.​ She is the author of The Science of Stuck and Align Your Mind (Penguin Random House).
The Sordid Personal Stuff: Born and raised in NY, Britt struggled for more than two decades with chemical/behavioral addictions, eating disorders, depression, anxiety, OCD, trichotillomania, crazy-making relationships, and complex PTSD. 
Eventually, she found her way out of that mess (with a lot of help and a brief stint in a religious cult) and became a therapist.
 
 
 

Rich Cogswell, The People-First Sales Leader - How To Build Winning Sales Cultures, His Take On FinTech, and Why Leaders Should Make Themselves Redundant

In this episode, I welcome  Rich Cogswell (see his bio below), a people-first sales leader, FinTech expert, and the first international guest on the podcast. Broadcasting all the way from Singapore, Rich brings a global perspective on what truly makes a high-performing sales culture—and spoiler alert, it’s not just about hitting numbers.
We dive into:
The evolution of sales from the "Boiler Room" and "Glengarry Glen Ross" days to a more people-first leadership approach.
Why culture—not just quotas—determines sales success.
The challenges of moving from top-performing rep to sales leader (and why so many fail).
Lessons from leading global sales teams across EMEA, the U.S., and APAC.
Insights from his book, The Cultural Sales Leader, and his upcoming book on networking your way to success (including the poor treatment of job seekers today by many companies).
Rich also shares stories from his career in FinTech, his family's deep-rooted history in Singapore, and the leadership philosophy that has helped him build winning sales organizations worldwide. Whether you’re a sales pro, an aspiring leader, or just someone who loves a good "ABC - Always Be Closing" reference, this episode is packed with insights, humor, and practical takeaways.
 
Tune in for a fun and thought-provoking conversation on sales, leadership, and why the best teams are built on more than just deals and data.
 
This episode is brought to you by... Ever wished your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder Jeff Pelaccio doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
Rich's bio: Richard Cogswell is a people-first sales leader. He is an organizational team builder who believes that people, vision, values, and behaviors build winning sales cultures. Richard has held multiple senior sales leadership positions within a number of industries, working across EMEA, the United States, and APAC, within startups and listed multinational companies.
 
Whether newly hired or promoted, or for those with experience already gained on the journey, Richard aims to show a methodology focused on how you might best lay down the foundations for exponential and sustained growth through the sales leadership function, and critically through the catalyst of culture.
 
Living and working in Singapore, Richard's second book, MASTERING NETWORKING: Forging your own career opportunities to create the future you deserve; will be out in 2025. You can connect with Richard on LinkedIn https://www.linkedin.com/in/richardcogswell/, or find out more from Richard at www.richardcogswell.com.

Nick McLean, From Engineer to Deal Junkie - His Four Pillars of Success, Being The Most Boring Guy in Private Equity, and Learning Entrepreneurship Through Company Acquisitions

In this episode, I sit down with Nick McLean, co-founder of Four Pillars Investors, a Kansas City-based private equity firm focused on founder and family-owned businesses. Nick’s journey from industrial engineering to private equity wasn’t a straight path—he meandered through consulting, corporate roles, and entrepreneurship before finding his true passion: buying and growing businesses.
At Four Pillars Investors, Nick and his team operate with a values-driven approach:
Relationships as a Cornerstone for Success – Building trust with business owners and partners.Challenge the Status Quo – Pushing businesses to think bigger and grow strategically.Servant Leadership – Supporting teams by removing obstacles and empowering employees.Persistence – Staying committed in an unpredictable deal-making environment.
We also discuss:
- The evolution of Four Pillars Investors and what sets them apart in the private equity space.- How Nick transitioned from consulting and corporate life to buying and running companies.- Lessons learned from leading a manufacturing company at age 36.- The biggest mistakes business owners make when preparing to sell.- Why culture and relationships matter just as much as financials in a successful deal.- His insights from hosting the Ambition podcast and growing a YouTube channel with over 30,000 subscribers.
Nick’s perspective on business, leadership, and strategic growth is invaluable for entrepreneurs, business owners, and anyone interested in private equity and M&A. If you’ve ever thought about buying, selling, or scaling a business, this episode is a must-listen!
Tune in for an insightful conversation on deals, leadership, and what it takes to grow a business.
 
This episode is brought to you by... Ever wished your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder Jeff Pelaccio doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
Nick's bio: ​Nick McLean (LinkedIn) is a co-founder of Four Pillars Investors, a lower middle-market private equity firm based in Kansas City. Four Pillars targets founder and family-owned businesses with revenues of at least $10M. Nick did not take a straight path to the private equity world, instead meandering through a variety of entrepreneurial and corporate endeavors. Through this journey, Nick has evolved his definition of success while also getting a bit too familiar with failure. He describes himself as a “deal junkie” and is truly doing what he loves. When working with their portfolio companies, Nick often stresses the importance of building out the sales and marketing function. Partly to practice what he preaches, Nick hosts a podcast titled Ambition: The Challenges, Risks, and Rewards of Business Growth (available on all major podcast platforms and at https://www.AmbitionWithNick.com), publishes a weekly newsletter called the Mid Market Insider (https://www.midmarketinsider.co/) and creates videos for his YouTube channel (https://www.youtube.com/@NickFourPillars) that now has over 30,000 subscribers. He also published a book titled How to Sell Your Business to Private Equity (available on Amazon.com).

Special Edition: Healing Pain & Increasing Mobility with Rick Mathes of Align Pain Solutions

In this Special Edition of The Corporate Couch, I sit down with Rick Mathes (see his bio below), co-founder of Align Pain Solutions, to discuss his transformative journey from debilitating back pain to pain-free living through postural therapy. After surviving a life-altering car accident that left him with five spinal fractures, Rick was told he would never play tennis or hike again. Refusing to accept that prognosis, he discovered the Egoscue Method—a revolutionary approach to correcting posture and eliminating pain without drugs, surgery, or manipulation.
We cover:✅ Rick’s incredible recovery journey and why he rejected spinal fusion surgery.✅ How postural therapy differs from chiropractic care, physical therapy, and other treatments.✅ Why pain isn’t always caused by injury—but by how your body is positioned.✅ The simple, corrective exercises that can help relieve chronic pain and increase mobility.✅ How Align Pain Solutions helps people reclaim their movement, strength, and quality of life—no matter where they live.
I’m not just the host today—I’m also a client of Align Pain Solutions, and I’ve personally experienced the benefits of postural therapy. If you’ve struggled with chronic pain or want to improve your mobility and flexibility, this episode is a must-listen!
Special Offers for our Listeners:🆓 Free 30-minute consultation with Align Pain Solutions💲 $25 off a single visit💲 $100 off an 8- or 16-visit package
📌 Learn more and book a free session at Align Pain Solutions
🎧 Tune in now to discover how small postural changes can lead to big pain relief and greater mobility!
 
Rick's Bio:
Rick Mathes is the co-founder and owner of Align Pain Solutions, a postural therapy clinic based in Austin, Texas. Together with his former wife Teresa, Rick practices the ​Egoscue method, pioneered by Peter ​Egoscue in the 1970s.Rick's journey into postural therapy began after a life-changing car accident in 1992. At age 31, he suffered a severe collision on Interstate 10 outside Tucson, breaking his back in five places. After two years of intensive physical therapy, doctors told him he would never return to activities like tennis or hiking (and most likely be in a wheelchair in several years). Unwilling to accept this prognosis, Rick spent six years searching for alternatives as his pain worsened to debilitating levels.When a neurosurgeon recommended spinal fusion surgery, Rick discovered the​ Egoscue Method and began treatment at ​Egoscue's clinic in San Diego. Within three to four months, Rick experienced remarkable improvement, returning to playing tennis at a 4.5 level without pain.This transformative experience inspired Rick and Teresa to change careers and open Align Pain Solutions. Their practice focuses on correcting posture through gentle exercises rather than treating symptoms, helping clients with chronic or acute pain issues who haven't found relief through conventional therapies. Rick's approach emphasizes repositioning the body to achieve postural balance, enabling muscles to function properly without manipulation, drugs, or surgery.
 

Turning Tragedy into Purpose: Mindy Corporon on Healing, Resilience, and Workplace Transformation

I was honored to chat with Mindy Corporon (see her bio below), a leader, author, and advocate for empathy in the workplace. Mindy’s journey is one of profound loss (losing both her father and oldest son when a white supremacist killed them), resilience, and transformation—from her successful career in wealth management to her mission-driven work with SevenDays® and Workplace Healing.
In our conversation, we discuss:
- Her powerful story of loss and how it reshaped her life’s purpose.- The importance of empathetic leadership and how corporate leaders can better support employees through grief and life transitions.- Her innovative Human Recovery Platform™ and how it’s changing workplace culture.- Lessons from navigating career pivots and finding purpose after tragedy.- The role of kindness and connection in overcoming hate.
Mindy’s resilience in the face of adversity is nothing short of inspiring. Whether you’re a leader looking to foster a culture of compassion or someone navigating your own life transitions, this episode offers wisdom, hope, and actionable takeaways.
Check out Mindy’s book, Healing a Shattered Soul, and learn more about her work at Workplace Healing and SevenDays®.
Tune in now for an unforgettable conversation about healing, leadership, and the power of kindness.
 
This episode is brought to you by... Ever wished your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder Jeff Pelaccio doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
Mindy's bio: Mindy Corporon ​(LinkedIn) is the Vice President of Strategy and Engagement with Global Care Force, where she drives sustainability through strategic growth initiatives and partnership development. Focused on aligning performance metrics with mission impact, she enhances organizational effectiveness andengagement across diverse stakeholders. As the Co-Founder of Workplace Healing and innovator of the Human Recovery Platform™ and Grief Forecast, Mindy empowers corporate leaders to transform how they support employees navigatinglife and loss transitions. By integrating the head-based corporate environment with empathetic, heart-based strategies, she helps build cultures rooted in trust, long-term productivity, and morale. Mindy’s vision for Workplace Healing was born from personal tragedy and a challenging re-entry into corporate life. At the height of her career as CEO of a successful wealth management firm and while raising two talented sons, her father, and oldest son were murdered by a white supremacist intent on killing Jews. This profound loss shifted her life purpose from guiding people financially to pioneeringinitiatives that help leaders and organizations embrace empathy and compassion.
An inspirational speaker and author of Healing a Shattered Soul (2021), Mindy shares her family’s story of resilience, faith, and unwavering commitment to courageous kindness. In response to the tragedy, she and her family founded SevenDays® Inc., a foundation dedicated to overcoming hate by promoting kindness and understanding through education and dialogue. SevenDays® engages communities, businesses, and schools in its mission to Make a Ripple, Change the World. Mindy remains deeply committed to SevenDays and Workplace Healing, using her passion to help schools foster kindness and businesses lead with empathy through innovative resources, kindnessclubs, and leadership tools.

Thriving in Tech, Overcoming Bad Bosses, and Championing Women Leaders with Marci Weisler

Join me as I chat with Marci Weisler (see her bio below), a tech strategist and fierce advocate for female founders, about navigating career challenges, overcoming bad bosses, and staying ahead of the curve in emerging technology. Marci shares her incredible journey—from navigating toxic leadership and making bold career moves to helping businesses leverage emerging technologies before they hit the mainstream. We discuss:
- The "bad boss" experience that pushed Marci to take a leap of faith in her career.- Why she’s passionate about empowering women founders and leaders.- The power of embracing cutting-edge technology—before the market is ready.- Lessons learned from working in both scrappy startups and corporate giants like T-Mobile.- Practical career advice for young professionals and aspiring leaders.
Marci’s story is one of resilience, strategic thinking, and an unwavering commitment to lifting others up. If you're looking for inspiration on navigating career challenges, breaking barriers, and staying ahead of the curve in tech, this episode is for you!
 
This episode is brought to you by... Ever wished your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder Jeff Pelaccio doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
Marci's bio: Marci Weisler​ (LinkedIn) is a strategic digital leader in mobile, media, and ad tech who drives growth through commercializing new products; leveraging disruptive technology to improve outcomes, and developing partnerships to open new revenue streams and achieve aggressive growth goals. She takes an entrepreneurial approach to creating innovative solutions, incubating new ventures, scaling businesses, and leading teams.​ Thriving in high-growth dynamic environments, Marci has transformed both emerging and incumbent businesses by offering a fresh perspective, understanding how data and emerging technologies (such as AI)  can be applied to it to unlock revenue streams, upend existing models, and grow customer bases at both startups and brands, including T-Mobile, Kellogg’s, Time Out, and Vengo. Marci is a senior advisor at Oaklins DaSilva & Phillips, a global investment bank specializing in media, tech, and marketing, and advises startups on strategy and growth.​ She was named a Woman2Watch in Business Disruption in 2020 and is on the board of WE.DOOH, empowering women in digital out-of-home media.​ Marci passionately supports female founders and women-led businesses as co-founder of SWSI (Smart Women. Smart Ideas) Media, mentorship, and investment.

Kicked Out of the Nest: Deb Coviello on Reinvention, Leadership, and Owning Your Path

Resilience, Reinvention, and the Power of Taking Control with Deb CovielloIn this episode I chat with Deb Coviello (see her bio below), also known as The Drop In CEO™, to discuss leadership, resilience, and her journey from corporate executive to entrepreneur, speaker, and author. Deb and I share remarkably similar career paths—both coming from corporate backgrounds, navigating unexpected exits, and ultimately finding fulfillment by forging our own way.We dive into:- The challenges of corporate life and what it feels like to get "kicked out of the nest"- How Deb turned repeated corporate rejections into an opportunity to build The Drop In CEO brand- The importance of emotional intelligence and influence in leadership- Why every professional should invest in personal branding and relationships—before they need them- Insights from The CEO’s Compass and her upcoming book, "The New CEO Playbook".Deb’s story is one of resilience, reinvention, and embracing the unknown to create a career and life on her own terms. Whether you’re a seasoned executive or an emerging leader, this episode is packed with wisdom on navigating career transitions, leading with authenticity, and finding peace of mind in the process.
Check out Deb’s books and podcasts at dropinceo.com. Tune in for a candid, inspiring, and insightful conversation that will leave you rethinking your own career path!
 
This episode is brought to you by... Ever wished your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder Jeff Pelaccio doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on podcasting with you. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
 
Deb's bio: Known as The Drop In CEO™, Deb’s superpower is lowering the temperature and elevating conversations with empathy and patience.
As a speaker, author, podcaster, and consultant, she teaches C-Suite leaders how to establish a “Lift, Light, Lead” environment and create calm amidst chaos or crisis. She is the author of “The CEO’s​ Compass: Your Guide to Get Back on Track,” and, “The New CEO Playbook: Stop Chasing Results and Start Pursuing Peace of Mind.”​ Her long-running podcast, The Drop-In CEO, is in the top 1.5% globally among Apple podcasts. 

Special Edition - Small Ball, Big Dreams with Joel Goldberg

Welcome to a short-form Special Edition of The Corporate Couch (it's more of a loveseat episode:-)!
I sit down with longtime sports broadcaster, speaker, podcaster, and author Joel Goldberg (see his bio below) to dive into the lessons from his second book, Small Ball, Big Dreams. Drawing from his years covering championship teams and business leaders, Joel shares how small, consistent actions lead to game-changing success—both on and off the field.
We discuss:
⚾ Why the "small ball" mindset is the key to long-term wins in business and life.⚾ Stories from the clubhouse and boardroom that prove details matter.⚾ The importance of culture, leadership, and resilience in achieving big dreams.⚾ How embracing daily habits creates momentum for lasting success.
Packed with real-world insights, sports analogies, and leadership wisdom, this episode is a must-listen for anyone looking to level up their career, mindset, or team dynamics.
📘 Get your copy of Small Ball, Big Dreams, and start building your championship mindset today! - (Amazon)
 
Joel's Story: Joel Goldberg broke into the sports broadcasting scene by knocking on the doors of television stations, cold calling broadcast executives, and sending out resume tapes in the 1990s.​ His career was never handed to him. Rather, it was the product of building connections and dedication, mixed with years of hard work. Joel has worked in four markets during a 30-year career, covering two World Series Championship teams and thousands of baseball games—not to mention multiple Super Bowls, NHL playoffs, and NCAA March Madness basketball games.​ Joel has had the pleasure of interviewing countless athletes, Hall of Famers, and celebrities while traveling the world, telling stories from famous stars to under-the-radar role players.
His longtime job covering the Kansas City Royals as a host and reporter is a privilege, enabling him to entertain, inform, and connect fans to athletes. Through his years of storytelling and watching championship organizations succeed (and fail), he realized his access to methods executives use to build culture and championship teams translated to the corporate world.​ That’s why Joel created the Game Changer Speaking Series to help organizations win trust and build a championship culture. Access insights from Joel through his podcast Rounding the Bases or book him for your next event.

Grant Gooding, The Curious CEO - Why Following Your Passion is Shitty Advice, How Emotional Data is Transforming Business Strategy, and Finding Your A+

Join me as I sit down with Grant Gooding (see his bio below), founder and CEO of Proof Positioning, to discuss how emotional data is transforming market research and business strategy. With a background in mergers and acquisitions, Grant saw firsthand why so many deals fail—leading him to pioneer a groundbreaking way to measure what truly drives customer decisions.
We cover:
- The surprising reason 70% of business acquisitions fail.- Why traditional market research methods don’t work—and how to fix them.- The neuroscience behind how people really make decisions.- The power of finding your “A+” skill and building a team around strengths instead of weaknesses.- Lessons learned from pivoting a business and navigating industry resistance.
Grant’s journey from aspiring lawyer to M&A expert (it was like getting an MBA every day) to neuroscience-driven entrepreneur is filled with insights, humor, and actionable takeaways for leaders, business owners, and anyone looking to understand decision-making on a deeper level.
Listen in for a fascinating conversation that challenges conventional wisdom and offers a fresh perspective on leadership, business strategy, and the future of market research.
 
Today's episode is brought to you by ExecHQ (Website), a C-suite fractional firm providing elite executives for your business. If you’re having challenges taking your business to the next level, want to augment your leadership team, or prepare your company for increased growth, profitability, and an eventual successful exit, ExecHQ has seasoned executives from every C-suite position, ensuring a perfect fit for your needs and industry dynamics. To learn more about ExecHQ, email Jeff Pelaccio at jeff.pelaccio@exechq.com.   
 
Grant's bio: Grant ​Gooding (LinkedIn) got his professional start in the mergers and acquisitions world working first on the legal side then buy-side analysis, valuations, and eventually transition management.  After roughly a decade of analyzing, valuing, and transitioning hundreds of small and mid-market businesses, Grant naturally gravitated towards understanding the 70% failure rates of acquisitions.​ After years of analyzing acquisition failures, he discovered the leading cause of transaction failures was a lack of understanding and measurement as to why customers do business with organizations.​With his MBA emphasis in qualitative marketing, Grant spent the next several years experimenting with methodologies and measurement techniques that could be used to quantify qualitative data.  After working with a nationally renowned brand analyst, Grant discovered a quant method that could be used to assess brand preferences.  With that as a starting point, he and his team utilized some principles of neuroscience and created a new methodology that accurately quantifies emotional resonance.​ After several hundred iterations, the PROOF method stands alone as one of the most compelling and accurate ways to quantify human emotion.  Today, Grant speaks all over the country in the areas of Emotional Data, an emerging field that PROOF is helping pioneer.

Saying Yes to Life: Michael Mackie’s Journey Through TV, Travel, and Storytelling

In this episode, I chat with the inimitable Michael Mackie (see his bio below), a multi-talented storyteller, Emmy-award-winning host, entertainment journalist, and travel writer. With his signature wit and humor, Michael takes us through his fascinating career, from his early days in Des Moines TV to interviewing A-list celebrities and even hosting his own PBS travel show, "Get Lost!".
We dive into:
Michael’s hilarious and sometimes disastrous celebrity interviews, including Sarah McLachlan and Jennifer Lopez.
His pivot from TV journalism to storytelling in advertising and travel writing.
The art of personal branding, creating genuine connections on LinkedIn, and why authenticity is key.
A sneak peek into his upcoming gig as a host for Norwegian Cruise Line’s Sevilla excursion.
Michael’s advice for life and career? “Just say yes.” Whether it’s showing up for opportunities or embracing the unexpected, his philosophy will inspire you to stay open to life’s twists and turns.
Don’t miss Michael’s insights on storytelling, building a personal brand, and his unfiltered anecdotes from a career filled with laughs, lessons, and a few surprises!
 
Today's episode is brought to you by ExecHQ (Website), a C-suite fractional firm providing elite executives for your business. If you’re having challenges taking your business to the next level, want to augment your leadership team, or prepare your company for increased growth, profitability, and an eventual successful exit, ExecHQ has seasoned executives from every C-suite position, ensuring a perfect fit for your needs and industry dynamics. To learn more about ExecHQ, email Jeff Pelaccio at jeff.pelaccio@exechq.com.   
Michael's bio: Michael Mackie(LinkedIn) is an Aries with a Pisces rising. (IYKYK.)​. Growing up as a proud Midwesterner, he knew he always knew he wanted to be in TV.
Or on TV.​Or watching TV (He's not picky).By complete accident and happenstance, Mackie began interviewing a litany of Emmy-, Academy-, and Grammy-award winners. What started as a hobby, quickly became his own unexpected claim to fame. His motto? “You name the celebrity and I’ve probably interviewed them. Twice.”​ "My parents never could comprehend how I earned my keep stringing words together for the universe to appreciate," he says. "Frankly, that makes three of us. But I feel like telling stories is what I was put on this earth to do. I was born to spend no more than five minutes in a room chatting up a celebrity and then somehow cobble brilliance together. Whether you read it or watch it—welp, that’s up to you

A Lifetime of Leadership, Legacy, and Service with Linda Endecott

From Mucking Stables to Shaping Leaders: Linda Endecott’s Path of Purpose​ - In this heartfelt episode, I sit down with Linda Endecott​ (see her bio below), Managing Director of the Executive MBA program at Rockhurst University’s Helzberg School of Management. With an extraordinary career spanning education, nonprofit/corporate leadership, and executive development, Linda shares the lessons, laughter, and life experiences that have shaped her journey.
 
We explore Linda’s unique path—from mucking stables at age three to marrying into a family that built a multi-generational legacy of wealth through their business endeavors. Linda reflects on how this experience deepened her understanding of leadership, respect, and the importance of fostering relationships across all levels of an organization.
With her trademark warmth and wit, Linda discusses:
The values instilled by her father, a steel company president, and her journey from Valley Forge, PA into Kansas City’s iconic business community.
Her passion is mentoring emerging leaders and helping them uncover their potential.
Insights on navigating family legacy, multi-generational wealth, and creating meaningful impact.
Linda also offers invaluable advice for recent graduates entering the workforce and seasoned professionals stepping into leadership roles, reminding us that success is about purpose, relationships, and lifelong learning.
Tune in for an inspiring conversation with one of Kansas City’s most cherished leaders, and leave with practical insights on how to lead with purpose, build meaningful relationships, and embrace every new day as an opportunity to grow.
 
Today's episode is brought to you by ExecHQ (Website), a C-suite fractional firm providing elite executives for your business. If you’re having challenges taking your business to the next level, want to augment your leadership team, or prepare your company for increased growth, profitability, and an eventual successful exit, ExecHQ has seasoned executives from every C-suite position, ensuring a perfect fit for your needs and industry dynamics. To learn more about ExecHQ, email Jeff Pelaccio at jeff.pelaccio@exechq.com.   
Linda's bio: Linda Endecott​ (LinkedIn), Managing Director of the Executive MBA program at Helzberg School of Management, Rockhurst University is an alliance builder that works with leaders and organizations to plan and implement bold value-creating change. She has worked in senior executive and development roles for nonprofits, universities, for-profit companies and has served as a board member and volunteer for numerous philanthropic and civic organizations and initiatives.​ With her love of the Midwest, Linda engages with the greater Kansas City region and its vibrant business community to create collaborative partnerships that support talent development and executive education. She is guided by her passion for helping emerging leaders broaden their experiences, skills, and perspectives in service to themselves, their organizations, and their communities. 

Special Edition - Book Review: Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones

Welcome to a short-form Special Edition of The Corporate Couch! Today, my co-host is Shawn Kinkade (linkedin.com/in/shawnkinkade). We break down James Clear’s Atomic Habits. Spoiler alert: this book is life-changing—but also responsible for Shawn flossing regularly and me questioning my peanut M&M consumption.
We dive into Clear’s genius strategies, like:
Turning "just go to the gym" into an actual life hack (but maybe not living there).
Habit stacking: floss after brushing, not after binging peanut M&Ms.
Becoming the kind of person who does things—like yoga, writing, or saying no to that second dessert.
Why "Don’t break the chain" is your new mantra, unless it’s linked to your Netflix binge.
It’s not rocket science, but it might just change your life—or at least your morning routine. We also explore how setting up systems over goals can help you crush them at work and at home.
📚 Bonus: Email me at jeffpelaccio@gmail.com for a free 7-page summary of Atomic Habits!
 
🎧 Tune in for laughs, insights, and actionable tips—and maybe walk away ready to ditch those M&Ms (or at least hide them better).

From Baseball Cards to Blockchain: Randy Wasinger’s Journey with CryptoSlam

What the hell is Web3? In this episode (the first in my collaboration with Startland News - Website), I chat with Randy Wasinger—entrepreneur, NFT pioneer, and founder/CEO of CryptoSlam (see his bio below). With over 20 years of experience in high-growth businesses and a track record as an innovator in SEO, affiliate marketing, and big data, Randy shares how his early passion for baseball cards evolved into a groundbreaking career in Web3 and NFTs.
We dive into Randy’s entrepreneurial journey—from running a baseball card shop as a teenager in small-town Kansas to building CryptoSlam, the leading NFT data platform trusted by industry giants. Randy reflects on his transition from accounting for a major firm to tech, the lessons he learned from his mentors, and the incredible story of attracting investors like Mark Cuban, Reid Hoffman, and Ashton Kutcher. It's a remarkable journey from Russell, Kansas to being a leader in the newest technology (that most people do not understand) for Randy and his Kansas City-based company.
Whether you’re curious about Web3, NFTs, or the future of blockchain technology, this episode offers an insider’s perspective on innovation, resilience, and the power of seizing opportunities.
 
Today's episode is brought to you by ExecHQ (Website), a C-suite fractional firm providing elite executives for your business. If you’re having challenges taking your business to the next level, want to augment your leadership team, or prepare your company for increased growth, profitability, and an eventual successful exit, ExecHQ has seasoned executives from every C-suite position, ensuring a perfect fit for your needs and industry dynamics. To learn more about ExecHQ, email Jeff Pelaccio at jeff.pelaccio@exechq.com.   
Randy's bio: Randy Wasinger​ (LinkedIn) is the founder/CEO of CryptoSlam, Inc.​ (Website). He has 20+ years as an entrepreneur building high-growth businesses that specialize in SEO, SEM, affiliate marketing, display ad arbitrage & big data. Leadership experience as a CEO, Executive Director for a not-for-profit, youth coach for three different sports, and father of six. 13-time national champion in masters track and field, and 2011 world champion. An NFT early adopter and one of the first NFT "whales". Founded CryptoSlam in 2018, the first and leading NFT data platform, trusted by industry leaders and end-users worldwide, with millions of users since its inception. Randy has raised capital from notable investors including Mark Cuban, Reid Hoffman, and Ashton Kutcher, as well as crypto heavyweights like Animoca Brands and OKX.

From the NFL to Mindset Mastery: A Conversation with Jon McGraw

In this episode, I sit down with Jon McGraw (see his bio below)—former NFL safety, co-founder of Vision Pursue, and performance mindset expert. From walking on at Kansas State to playing 10 seasons in the NFL, Jon shares his incredible journey, the leadership lessons he learned from legendary coaches (including the legendary Kansas State University coach Bill Snyder), and the physical, emotional, and mental toll of professional football. We delve into Jon’s transition from the NFL to entrepreneurship and how his passion for personal growth led to co-founding Vision Pursue, a company that trains corporate and sports teams in performance psychology. Jon opens up about the importance of mindset, navigating change, and how he turned his experiences with injury and uncertainty into a mission to help others thrive. We also discuss how most NFL players are not happy, the challenge of being present in an occupation where your job can end at any time (and how the NFL stands for "Not For Long"), his transitions from high school football to Division I college to the NFL, how the NFL is not a team sport, and importance of mindset to improve your life experiences. He also answers the all-important question: Can he still bench press 225 pounds 13 times? :-)
Whether you’re a corporate leader, athlete, sports fan, or someone striving for personal growth, Jon’s insights will leave you inspired to elevate your performance and embrace a healthier, more balanced mindset.
 
Today's episode is brought to you by ExecHQ (Website), a C-suite fractional firm providing elite executives for your business. If you’re having challenges taking your business to the next level, want to augment your leadership team, or prepare your company for increased growth, profitability, and an eventual successful exit, ExecHQ has seasoned executives from every C-suite position, ensuring a perfect fit for your needs and industry dynamics. To learn more about ExecHQ, email Jeff Pelaccio at jeff.pelaccio@exechq.com.   
Jon's bio: Jon ​McGraw (LinkedIn) co-founded Vision Pursue (Website) after its principles radically shifted his mindset, performance, and overall life experience.
He’s since guided and assisted in the successful application of these principles inside hundreds of corporate teams and sports franchises. He’s a sought-after keynote speaker, workshop facilitator, and Performance Mindset trainer. Before Vision Pursue, Jonplayed 10 years in the NFL plus completed business management and entrepreneurship programs at Harvard Business School and Wharton Business School.

Unleashing Fun At Work - Leadership and Laughter With Joel Zeff

In this episode of The Corporate Couch, I chat with Joel Zeff (see his bio below), a nationally renowned speaker, work culture expert, author, and humorist who has captivated audiences for over 25 years. Known for his hilarious improvisational comedy and insightful messages on leadership, collaboration, and change, Joel brings his unique energy to the podcast.
We explore Joel’s fascinating career journey—from his days as a newspaper journalist to becoming a sought-after keynote speaker. Joel shares how improv has shaped his perspectives on teamwork, communication, and embracing the unexpected. He also talks about the power of celebrating small victories (or "Ta-da!" moments) to fuel passion and creativity in the workplace, letting the Universe point the way, and the one question you should ask as a leader. Joel is also the creator of one of the most iconic traditions at the University of Kansas' historic Allen Fieldhouse during men's basketball games.
Whether you're a seasoned leader or just starting out, Joel’s stories, humor, and actionable insights will leave you inspired and energized. Plus, don’t miss his behind-the-scenes tales from over 2,500 events and the origin of his iconic "Ta-da!" philosophy! Warning: Be prepared to laugh your ass off during this conversation.
 
Today's episode is brought to you by ExecHQ (Website), a C-suite fractional firm providing elite executives for your business. If you’re having challenges taking your business to the next level, want to augment your leadership team, or prepare your company for increased growth, profitability, and an eventual successful exit, ExecHQ has seasoned executives from every C-suite position, ensuring a perfect fit for your needs and industry dynamics. To learn more about ExecHQ, email Jeff Pelaccio at jeff.pelaccio@exechq.com.   
 
Joel's bio: ​Joel Zeff creates energy. His spontaneous humor and vital messages have thrilled audiences for more than 25 years. As a national speaker, work culture expert, author, and humorist, Joel captivates audiences with a unique blend of hilarious improvisational comedy and essential ideas on work and life. He has shared his experience and insight on collaboration, leadership, change, communication, innovation, fun, and passion at more than 2,500 events. His book, “Make the Right Choice: Lead with Passion, Elevate Your Team, and Unleash the Fun at Work”, is consistently listed as one of the top work/life balance books on Amazon​ (Joel’s latest edition of "Make the Right Choice" launched November 13, 202​4). He has appeared on CNBC and featured in the Dallas Morning News, Houston Chronicle, The Kansas City Star, and many other media outlets. For more information, visit his website at www.joelzeff.com.
 
 

Susie Tomenchok, The Master Negotiator With A Big Heart - Unlocking The Magic Of Others, How To Have Tough Conversations, and Why Negotiating Skills Make Us Better Humans

In this episode, I sit down with the vibrant and insightful Susie Tomenchok, author, executive coach, TEDx speaker, and negotiation expert (see her bio below). From being a telecom pioneer at Comcast to leading an international company of over 1000 employees to becoming a mentor and coach, Susie shares her inspiring journey and practical advice for professionals at every stage of their careers (including being an early adopter of having a side hustle). We dive into her unique approach to negotiation as a daily practice, not just a high-stakes event, and explore how mastering this skill can transform careers, leadership, and personal relationships. Susie’s passion for helping others unlock their potential shines as she discusses the art of framing conversations, embracing creativity in solutions, and empowering individuals to confidently advocate for themselves.
Whether you’re a recent graduate or an experienced leader looking to level up, this episode is packed with actionable insights and energizing stories.
 
Today's episode is brought to you by ExecHQ (Website), a C-suite fractional firm providing elite executives for your business. If you’re having challenges taking your business to the next level, want to augment your leadership team, or prepare your company for increased growth, profitability, and an eventual successful exit, ExecHQ has seasoned executives from every C-suite position, ensuring a perfect fit for your needs and industry dynamics. To learn more about ExecHQ, email Jeff Pelaccio at jeff.pelaccio@exechq.com.   
Susie's bio: Susie Tomenchok ​(Website) is a seasoned expert negotiator, career coach, author, and speaker. She is dedicated to empowering leaders to successfully navigate their professional and personal lives through the game-changing lens of leverage and negotiation. A recognized deal maker, Susie has a rich background overseeing an $80 million portfolio that included industry giants such as ESPN/Disney, Boeing, Gallup, Discovery, Viacom, NBC, and A&E. Her success is attributed to her proprietary P.A.C.E framework, which she expertly applies in negotiating complex deals.​ A graduate of the prestigious Betsy Magness Institute and the International Coaching Academy, Susie is well-versed in leadership development and coaching methodologies. She leverages her knowledge as the host of the influential podcast Leaders with Leverage and the author of The Art of Everyday Negotiation Without Manipulation, where she shares essential strategies for successfully adopting a Negotiator Mindset™ as an essential path to success.​ A dynamic speaker, Susie inspires courage in her audiences, encouraging them to become advocates for themselves and others. She dismantles the myths surrounding negotiation, demonstrating how a Negotiator Mindset™ is not only ethical but also drives business growth and career success.​ Today, Susie collaborates with emerging businesses, large corporations, and individual executives—especially women. She focuses on developing and honing the triple threat of superpowers—a Negotiator Mindset™, self-advocacy, and avoiding the path of least resistance—leading her clients toward business growth and career success as a valued and trusted executive partner. Susie finds immense joy in witnessing clients realize their career and business goals.​ Susie not only transforms negotiations into triumphs but also inspires individuals to embrace their voices, navigate their desired paths, and achieve unparalleled success in both business and life.

Paige Pelaccio Meyer, From Nurse To Business Owner- Embracing The Suck For The Long Game, The Loneliness Of Leadership, and Buying A Business At 27

After over 100 episodes, Paige Pelaccio Meyer (see her bio below) is my favorite guest so far (I am biased since she is my daughter :-). While she knew she wanted to be a nurse, Paige had a unique career strategy that deviated from the typical nurse's first job. She bought the business she worked at for 5 years when she was 27. Two and half months after taking ownership, Paige was forced to shut down her business for 8 weeks due to COVID regulations. She talks about "embracing the suck" to achieve your long-term goals, her failures of leading people who were once her peers, how being a leader can be lonely, how she wants to help people radiate beauty and happiness (both inside and out), and how knowing what you do not want to do can guide your career.
As a listener of The Corporate Couch, new clients of Refresh Med Spa will receive $50 off (minimum purchase $150). See their website in the bio below and mention The Corporate Couch.
 
Today's episode is brought to you by ExecHQ (Website), a C-suite fractional firm providing elite executives for your business. If you’re having challenges taking your business to the next level, want to augment your leadership team, or prepare your company for increased growth, profitability, and an eventual successful exit, ExecHQ has seasoned executives from every C-suite position, ensuring a perfect fit for your needs and industry dynamics. To learn more about ExecHQ, email Jeff Pelaccio at jeff.pelaccio@exechq.com.   
Paige's bio: ​Paige Pelaccio Meyer​ (LinkedIn) is a nurse turned med spa owner who started working at Refresh Medical Spa ​(Website) in 2014 as a nurse injector. After 5 years of simultaneously working other jobs to keep afloat, she decided to purchase the business to grow and expand. After navigating a worldwide pandemic as a new business owner, almost 5 years later, the business has grown more than 5x. In late 2024, Refresh is opening its new location, triple its size, to become the first luxury medical spa in Overland Park, KS. Paige started her college career at the University of Kansas and graduated from the University of St. Mary's with a Bachelor of Science in Nursing.

​Special Edition - Business Insights From The 2024 Election With Joni Wickham

In this special edition episode of 'The Corporate Couch,' host Jeff P​elaccio interviews Joni Wickham​ the author of "The Thin Line Between Cupcake and B*tch: Taking Action, Driving Change, and Getting​ Results". ​She also co-founded the public affairs firm Wickham James Strategies and Solutions. They
discuss leadership in corporate America, the influence of the November 5th, 2024 election on leadership and political parties, and how skills from government and politics transition to the private sector. Joni shares her career journey, insights into effective communication and agenda setting, and reflections on major projects like Kansas City's new airport and streetcar. The episode highlights the importance of meeting audiences where they are and the distinction between leadership and politics.
 
00:00 Introduction to The Corporate Couch
01:19 Meet Joni Wickham: From Politics to Private Sector
05:03 Insights on the November 5th Election
07:59 Leadership and Politics: A Delicate Balance
08:58 Wickham James Strategies and Solutions
10:42 Kansas City Projects and Achievements
14:05 Final Thoughts and Resources
15:23 Closing Remarks
​
 To learn more, ​about the topics above, please visit the Wickham James website.
 
​J​oni's bio:​ Joni Wickham (LinkedIn) hails from Raleigh, North Carolina, and arrived in Kansas City almost 15 years ago, bringing her distinctive southern accent and extensive experience from diverse governmental and advocacy roles. Joni served as Chief of Staff to former Kansas City Mayor Sly James, contributing to major development projects and elevating Kansas City's reputation nationally and internationally. ​Joni’s honors​ include the 2019 University of Missouri Truman School of Public Affairs Mel Carnahan Public Service Award; and recognition as one of the 50 most influential people in Kansas City. Joni was also honored as a Woman Who Means Business by the Kansas City Business Journal in 2023. In addition to public speaking engagements, Joni leads workshops on a variety of leadership and communications topics and assists clients with their public policy, strategic communications, crisis communications, government relations, and political consulting needs. Additionally, she is celebrated as the author of the best-selling book,​ "The Thin Line Between Cupcake and B*tch: Taking Action, Driving Change, and Getting​ Results".

Anna Murray, From English Teacher to Tech Entrepreneur - Why Plans Are Overrated, Re-Thinking Your Return to Work Policy, and Her Mission To Change Cybersecurity

Anna Murray (see her bio below) is the CEO and founder of emedia the longest-running woman-owned web and digital transformation agency in the US. In this fascinating conversation, we talk about how she found her company by accident, her journey from English teacher to TV journalist, to tech founder, her stories of misogyny in broadcast news, why journalists make great hires, her thoughts on why planning is a fool's errand, three metaphors to diagnose any situation, being a remote work pioneer (and her thoughts on "forcing" people back in the office), the early days of integrating the internet into the fabrics of corporate America, and her mission to evolve cybersecurity to the next level.
You will also enjoy how Anna's grandfather was called "the inventor who powered New York City and how she once gave a tech conference keynote while knitting!
 
Today's episode is brought to you by ExecHQ (Website), a C-suite fractional firm providing elite executives for your business. If you’re having challenges taking your business to the next level, want to augment your leadership team, or prepare your company for increased growth, profitability, and an eventual successful exit, ExecHQ has seasoned executives from every C-suite position, ensuring a perfect fit for your needs and industry dynamics. To learn more about ExecHQ, email Jeff Pelaccio at jeff.pelaccio@exechq.com.   
Anna's bio: Anna Murray ​(LinkedIn) is a tech entrepreneur and founder of ​emedia ​            (​Website) LLC, a provider of software development, high-level technology consulting, and project and program management. She has consulted with brands worldwide on their digital strategies, served as interim CIO for Time Out NY, head of interactive at Harvard Business Publishing, and led the digital transformation at the American Association of Advertising Agencies. Anna is well known for her ability to bridge business and tech and is the author of several books, including The Complete Software Project Manager (John Wiley & Sons).
 
 

Special Edition - Creativity In The Workplace with Mary Messner

In this special edition of The Corporate Couch, I welcome back the insightful and inspiring Mary Messner, who first joined us on October 2, 2023, to discuss her remarkable career. Today, we dive deep into a topic close to our hearts: workplace creativity.
Mary, founder of Highline Creative Group, shares her expanded definition of creativity—beyond the arts and crafts—to include innovative thinking, bold problem-solving, and fostering emotional connections within teams. Drawing on her 14-year tenure at Cerner Corporation (now Oracle) and her current work in keynote speaking and workshops, Mary illustrates how creativity fuels growth, drives employee satisfaction, and helps companies tackle their biggest challenges.
We also explore how creativity can transform workplace culture, enhance engagement, and even improve employee retention. Plus, Mary teases exciting details about her new workshop designed to help businesses embed creativity into their DNA.
Don’t miss this engaging conversation packed with actionable insights, personal anecdotes, and even a bit of humor (including a fun challenge involving Mary’s 2024 Halloween costume)!
📌 To learn more, you can connect with Mary using the following link: https://marymessner.com/thecorporatecouch/.
 
Mary's bio:
Mary Messner has spent her career exploring the power of imagination, resilience, and collaboration in the workplace. Her career as a health care executive at Research Medical Center and subsequently Cerner Corporation fostered a deep appreciation for breaking down limitations and encouraging innovative solutions.
Mary's leadership roles solidified her willingness to take strategic risks and explore new frontiers in business, setting the stage for a pivotal career journey.
Mary took a part-time pause from the corporate world to embrace motherhood, a move that deepened her understanding of how emotions influence decision-making. Returning to Cerner full-time as a Facilitator, Mary reconnected with her love for the stage, recognizing the incredible impact of authentic, engaging communication in inspiring teams and driving change.
Today, Mary is a sought-after keynote speaker and creativity advocate who brings a dynamic blend of experience from consulting, and executive leadership. Through her signature DREAM, FEEL, CREATE framework, she inspires organizations to return to the "playground" of possibilities, empowering teams to embrace innovation, foster collaboration, and cultivate environments where everyone’s ideas are celebrated.
When she isn't focusing on her business, Mary puts energy into the non-profit Madam President Camp and spending time with her husband as they raise their two young daughters.
 
 

Paul Hatch, The Go-Giver Executive - His Mission To Fight Ageism In The Workplace, Lessons From 40 Years On Wall Street, and How Moving Over 60 Times Made Him A Better Leader

In this episode, I have the privilege of interviewing Paul Hatch (see his bio below), a distinguished leader with an extraordinary career spanning the US Navy, Morgan Stanley, UBS, and beyond. From his early days as a Naval officer (and advising two US presidents on Middle East policy) to becoming Vice Chairman of Morgan Stanley Wealth Management, Paul’s journey is marked by innovation, leadership, and resilience. We focus on Paul’s inspiring work with Stage3 Tribe, a groundbreaking initiative to combat ageism in the workplace and empower professionals in the later stages of their careers. Paul shares how Stage3 Tribe fosters a supportive community for seasoned individuals seeking new opportunities and purpose in their professional lives.Join us for an insightful conversation as Paul reflects on his career, how Wall Street has changed over the last 40 years, the impact of moving over 60 times, the challenges of navigating ageism, and how Stage3 Tribe is transforming the narrative for experienced professionals. Whether you’re an industry veteran or just beginning to consider your next chapter, this episode offers wisdom and encouragement for all.
 
Today's episode is brought to you by ExecHQ (Website), a C-suite fractional firm providing elite executives for your business. If you’re having challenges taking your business to the next level, want to augment your leadership team, or prepare your company for increased growth, profitability, and an eventual successful exit, ExecHQ has seasoned executives from every C-suite position, ensuring a perfect fit for your needs and industry dynamics. To learn more about ExecHQ, email Jeff Pelaccio at jeff.pelaccio@exechq.com.   
Paul's bio: Paul ​Hatch (LinkedIn) began his career as an officer in the US Navy, after graduation from the US Naval Academy.  Following his service, Paul joined EF Hutton as a financial advisor and began a 30-year career at the firm that would become Morgan Stanley Wealth Management. Paul continued to rise through the organization, holding and mastering virtually every field management role, becoming Head of all Global Products and eventually Vice Chairman. Following his time at Morgan Stanley, Paul was appointed to the Board of Focus Financial, the leading provider of capital to the Independent Advisory business. Paul moved to UBS in 2014 where he was Group Managing Director, and Head of Investment Products and Services for the Americas, including all products, programs, services, research, and technology that Financial Advisors use with their clients, along with Wealth Management Capital Markets. Paul was also a founder of Convergency Partners prior to the creation of Vestria Capital.​ Paul is also the founder of Stage3 Tribe​ (LinkedIn). It is a community for professionals in the later stages of their careers that offers a supportive and informative space to explore new opportunities. It is a virtual hub for experienced individuals seeking to make a career change and find fulfillment. Members of this community are typically close to retirement or have significant experience in their field. They can connect with like-minded individuals, share knowledge, ask for advice, and network for potential opportunities.  Overall, this community focuses on supporting and empowering individuals in the latter stages of their career journey and fighting ageism in the workplace.