Bob Burg, The Go-Giver - Misconceptions of "Always" Giving, Learning from Drive-By Mentors, and Why Your Focus Should Be On Adding Value

Honored to have the co-author of one of my favorite books "The Go-Giver" Bob Burg (see his bio below) as our guest on this episode. We chat about his early career, how he became a public speaker, how a "drive-by" mentor changed his sales philosophy and became a key part of the book, a summary of the five laws of stratospheric success, why no one cares about your quota or product, how focusing on adding value to others leads to success, why givers attract, learning systems to be successful, and why your first question for a business endeavor should not be "will it make money?". You will enjoy my conversation with the legendary Bob Burg!

 

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Bob's bio: For more than 30 years Bob Burg (The Go Giver) has been successfully showing entrepreneurs, leaders, and sales professionals how to build relationships, communicate their value, and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann, that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold well over a million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. Bob is creator of The Go-Giver Academy online learning portal featuring The Go-Giver® Success Vault which includes all of his online courses as well as additional business-building resources. He also publishes the very popular Daily Impact email. Both of these can be accessed at his website, which is (burg.com) Website.

Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as part of a South Florida rescue, foster, and adoption organization.